I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Augmented Reality

Consumer Generated



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Virtual Shopping from phones

As mobile phones and internet access from these devices gets faster, it’s no surprise that advertisers and consumers will start to interact more using them.

Perhaps this example in Japan is what we can expect in the near future. Called Chipuya Town (note site in Japanese), and modelled on the Shibuya shopping district of Tokyo, consumers earn currency by adding friends. This currency is known as Grooves and can be used to purchase accessories for your avatar, apartments and furniture etc.


Apple Consumer Generated Ad maker

I often use the George Masters advertisement in my presentations as one of the first examples of Consumer Generated Content.

Now here’s another IPOD ad, this time for the IPOD Touch product.

Which was covered by this NY Times article and at the time the article describes the number of Youtube views as 2,131 times.
Just to show that traditional media can still impact new media, that number is now has 273,992 times.

Free talk and text

Blyk has just gone live in the UK and offers 217 mins free texts each month plus 43 mins of talk time. If you exceed the free amount you pay 10p/text and 15p/minute.

In return users are sent up to 6 MMS messages per day which are customised to their profile.


Blyk is invite only, either by responding to an ad, or requesting one from the website. Once in you can invite your friends.
To apply you must be between 16-24, live in Britain, have a MMS capable phone, and have an invite code.
There are plans for Blyk to rollout across Europe.