Articles tagged with: News
I have just migrated my site from B2evolution to WordPress. All the old posts came across, and I have taken the opportunity to re-categorise my posts, which i will finish over the weekend along with reformatting things.
I love Jeremiah Owyang’s post which explains the new standard in a simple to understand way, sectioned by What is it, Opportunities, Challenges and Next Steps.
I encourage everyone who has an interest in social networks to read his post.
If you haven’t used Miro, it’s a platform that is an open source Internet tv tool built around the ability to subscribe to content in the same way that Itunes works. This means your content is downloaded in the background and available to watch when you want to.
IsAnyOneGoingTo.com launched in this year in the UK, and allows users to register their name, town or postcode, and then a photograph of themselves and/or their vehicles and a short description of themselves. They also pick one of three categories that suits their travel needs which are best—leisure, business or student, and then enter their travel requirements.
Other members can then search the site and communicate through Skype or e-mail to arrange travel and divide the costs before meeting. Over ten thousand members have already registered with the free site.
Perhaps because alcohol products have had greater restrictions advertising on mainstream channels and therefore have had more time to experiment with other levers. But it is now more evident with the announcement that Jim Beam’s CMO Rory Finlay is committed to refocusing it’s advertising budget into activities aimed at generating Word of mouth.
Word of mouth marketing is not new. It started around the camp-fire when people debated over what were the best hunting tools, and conversations continued into market places where trade flourished. But since the invention of the TV, which radically changed the way brands spoke to consumers, many big brands have either forgotten or ignored the levers that drive word of mouth marketing.