Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

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Phone to printer business

As mobile phones begin to play more of a role in the management of business documents, the very screen size of the phone means that unless you are easily able to print documents, you will continue to carry your laptops on the road.

Hewlett Packard
, who’s very business stems from selling printers and ink cartridges have tackled this problem by providing a mobile phone to print service.

The service first requires users print documents to HP servers, which assigns the document a unique number, and transmits it to your cell phone for future management including printing, sharing or storing.