Australian retailers are finally leaving the shores of social media apathy and are attempting to navigate the treacherous waters of consumer engagement. No doubt spurred on by the negative PR associated with non-engagement, retailers are also sensing the hidden treasure to be found with consumer loyalty. The social media wave started several years ago, and it still baffles me why has it taken retailers so long to take social media seriously?  Read more... (518 words, estimated 2:04 mins reading time)

I’ve posted a version of a social media presentation that I have been delivering.

It runs through my definition of social media, why it matters, and then outlines the 3 step action plan that I have developed.

- Listen

- Engage

- Influence