Articles tagged with: Social Network
Your client makes biscuits, and their slogan is “Connect with Cookies”. You know tv is dying and want to make a name for yourself trying something new and hip. So you come up with the idea to create a social network around the connecting theme.
It’s an insightful video full of excellent advice for people wanting to start a community.
We have often mentioned the car segment as one of the best categories suited to “long format” advertising. If you are in the market for a particular make of car, you really want a more detailed engagement than what can be delivered in a 30 second spot.
So it’s no surprise to us that Honda have today launched an Internet TV channel (which will soon be linked to Honda’s UK site) which will deliver on-demand delivery of the company’s films and video content including Honda racing, driving tips and advertisements. Included in the short films section will be a feature on ASIMO (Honda’s humanoid robot), who will also feature as the host of the tv channel.
Dave Morgan has written a commentary of what he sees the news industry will become by 2020. It got me thinking about the convergence of traditional news channels, social media and consumer generated content, as well as the continued blurring of lines between advertising and content.
It’s a topic I enjoy, and to add to the conversation, I have tried to summarise the key trends that are emerging that I predict will change the news landscape forever.
I love Jeremiah Owyang’s post which explains the new standard in a simple to understand way, sectioned by What is it, Opportunities, Challenges and Next Steps.
I encourage everyone who has an interest in social networks to read his post.
Gooruze is a social network for online marketing.
I like the way the site is laid out, and have already found it useful.
Perspective: Often in social networks, the people who are claiming to give advice in this area are not actively involved themselves. This is a little like buying financial advice from someone who doesn’t actively invest themselves. So I would encourage anyone in the Online Marketing industry to get involved in Gooruze.
Yourstreet, which will officially launch tomorrow has created something of value by plotting news and discussions from various major news sources, as well as providing the environment for discussion.
I organise a street party every year as a way to keep in touch with the neighbours, and it certainly helps create a sense of localised community.
I think this is where Yourstreet may be onto something. Afterall, who isn’t interested in a view of news of the street where you live or work.
How better to get a community group to voice opposition or support to planned developments.
SpinVox which offers technology to convert audio to text, will soon be offering users of facebook the option to dial a number and then dictate updates which are then converted to text and posted to your profile.
Perspective: I first trialled text to voice technology in the mid 90’s as a potential solution for busy on the road sales reps to connect with email conversations. The technology has improved since then, and Spinvox seems to have found several applications for it’s tool. For instance, Lawyers use the tool to enable them to “read” their audio to text converted voice mails in court. Transcribing of podcasts might be another application. It will be interesting to see the take up of SpinVox facebook service.
The application allows you to tell your network of friends what brands of clothes you are wearing. Already, 90,000 users have added it to their facebook accounts and it is growing at 1,000 per day. Today’s most popular brand is Zara, which the following people are wearing.
260 senior PR and Marketing Communications professionals were surveyed and the results surprised even me.
– 81% of survey respondents said they will spend at least as much on conversational marketing as traditional marketing by 2012.
– Two-thirds of respondents plan to increase their spending on conversational marketing in the next 12 months.