Articles tagged with: Social Network
Renovation has got to be one of the most talked about topics, and so it’s no surprise to see a social network built around sharing advice.
Refurber is a well laid out site, and built on the same platform as Minti (the parenting advice social network).
Refurber has some cool features such as Latest Activity which shows by timestamp how long ago the social network was updated and by who. It’s a good indication that this social network is very active.
Social Network, Live Mocha launched this week.
The site describes itself as “The social way to learn a language”, and the site is built around these 3 areas.
1. Community. Livemocha is the first-of-its-kind online language-learning community.
2. Lessons. Fun and interactive lessons that move at the right pace for you.
3. Motivation. Track your progress and reach your goals with Livemocha tools.
It is very well laid out and even includes integrated chat so you can get help for the language you are learning as well as give help to those learning your native tongue.
IsAnyOneGoingTo.com launched in this year in the UK, and allows users to register their name, town or postcode, and then a photograph of themselves and/or their vehicles and a short description of themselves. They also pick one of three categories that suits their travel needs which are best—leisure, business or student, and then enter their travel requirements.
Other members can then search the site and communicate through Skype or e-mail to arrange travel and divide the costs before meeting. Over ten thousand members have already registered with the free site.
Here’s a clever web initiative, called Flameonwebcam, designed to help market the Fantastic Four movie.
The site provides the ability to record a brief message using your webcam, but the recording adds a flame effect to any movement which creatively links the viral to the movie.
Here’s a samplethat I created. You can send the link to your friends, or embed the video in your own site or social network.
Riding the social network phenomenon is this new social network, known as Babyfy in the UK which combines product reviews, hospital reviews as well as special content features to provide a platform for new and existing mothers to communicate.
The site is well presented and there is already quite a lot of content and well worth a visit if you are in this category and live in the UK.
Babyfy is asking for expressions of interest with respect to Advertising and it will be interesting to see how they combine “consumer reviews” with “product ads” if that is planned.
Who says traditional companies can’t play in the social media space?
I remember subscribing to J&J’s Babycenter‘s weekly email just over 10 years ago, when my wife was pregnant with our first child. You got a very well packaged 1 page email explaining what part of the baby was growing. Babycenter has continued to grow, providing advice related to planning and having babies.
Perhaps because alcohol products have had greater restrictions advertising on mainstream channels and therefore have had more time to experiment with other levers. But it is now more evident with the announcement that Jim Beam’s CMO Rory Finlay is committed to refocusing it’s advertising budget into activities aimed at generating Word of mouth.
Word of mouth marketing is not new. It started around the camp-fire when people debated over what were the best hunting tools, and conversations continued into market places where trade flourished. But since the invention of the TV, which radically changed the way brands spoke to consumers, many big brands have either forgotten or ignored the levers that drive word of mouth marketing.
Facebook is set to capitalise on it’s massive growth and the depth of knowledge it has within the millions of profiles by providing an Ad-targetting service that goes beyond the current selections of age, gender and location of the user.
The new service will allow targeting based on the profile’s favourite activities and preferred music. Currently Facebook displays ads in flyers around the border of Facebook pages, but the new ads will appear in other places interspersed with profile content.
Music fans now have a chance to invest in musicians and even take a share of the profits, should the band become successful.
Slicethepie is a new startup that is hoping to provide the tool to connect Musicians with fans.
From the site ..
* Artists can raise money directly from their fans to professionally record albums
* Fans can become emotionally and financially involved at all levels of the music industry – scouting, breaking, investing in and influencing real artists
* Investors can gamble on, trade in and profit from the success of these artists
* Artists who secure finance pay Slicethepie a small royalty on album sales but keep all their copyright and publishing rights.
Interestingly, but hardly surprising in today’s fully connected world is a recent study by Kia Motors that points to major lifetime decisions are being made in the car, according to Gizmo.
Decisions such as moving house (%43), marriage (%23), where to vacation (%64), having kids (12%), getting a pet (24%), even getting divorced (7%), the survey are being made in the front seat of the car.
Driving a car is the one place many people are forced to switch off from their computers, phones, and other connected devices – which leads to these interesting social statistics.
