Articles tagged with: Social Network
Dell has launched an interesting advertising campaign by creating a mini-site within the Myspace website to promote their Dell Ditty mp3 player.
Mitch seen above is already somewhat of a media personality. Dell has placed several movie clips of Mitch providing entertaining clips of playing air guitar, lip syncing and rhythm muscle. This is a pretty good attempt by Dell at marketing to generation Y, by associating their IPOD Shuffle competitor with the Myspace music and social community giant. To evidence the power of word of mouth on social networking sites, Mitch already has over 10,350 Myspace friends! And just like Motorola’s sponsorship of the Dack Dorm Boys, it is a great example of online fame, although rather than sponsor someone that is already famous online, Dell have essentially sponsored Mitch’s rise to stardom.
Myspace has surpased 25 million unique users per month!
Heavy.com is around 10 million users in a month, and now a new social network site called Vidilife is using online videos to atract consumers. Vidilife was set up by Brad Greenspan, a 32-year-old Internet entrepreneur who helped co-found Myspace, but left prior to the Newscorp buyout.
Squidoo have posted some sample lenses to give a visual view of their pages. Seems to me Squidoo, has taken some of the concepts of social networking giant Myspaces and applied them to interests or tags. People trust other people increasing more than advertising, and Squidoo plays right into this trend, by making it easy for anyone to quickly and effectively create a lense on something they are passionate about. I think Consumer Qualified Searching definately has a place.
Seth Godin has launched this new venture, called Squidoo.
Kevin Newcomb from Clickz cleverly writes ..
What do you get when you cross About.com, Wikipedia, blogs and social networks? If you’re author and online marketing guru Seth Godin, the answer is Squidoo — a new company he launched to host Web pages written by experts in various topics
If Podcasting (define), was one of the big things of 2005, Vodcasting or Vidcasting (define) is set to become huge in 2006.
Examples are already popping up at vodcasts.tv and search for video.
Apple have even posted instructions on how to make a video for your ipod.
Here’s a sample Vidcast of Apples new Vpod
I think there is enormous potential for Marketeers to provide niche content that can be viewed by interested consumers. The BMW films was a good example of what can be done, but I think Vidcasting will allow low budget productions to really take off.
Most of you have heard me talk about Open Source Code, and the fascination that I have with Open Source Marketing.
Now, Ning .. the start-up co-founded by Marc Andreessen (the guy who co-founded Netscape) has launched a application playground. They describe Ning this way
Ning is a free online service (or, as we like to call it, a Playground) for building and using social applications.
Social apps are web applications that enable anyone to match, transact, and communicate with other people.
There are now more than a few text books on Word of Mouth or Buzz Marketing. Whilst most Marketeers understand that these mediums exist, many fail to realise that these communication channels can be used to reach out to existing and new consumers.
What is interesting is that research has found technologies and techniques that are now available to help to identify how Word of Mouth or Buzz Marketing works. In the book, “The Tipping Point“, Malcolm Gladwell demonstrates how often a seemingly irrelevant or inconsequential influence can have major unforeseen impacts. The ‘tipping point’ is that magic moment when ideas, trends and social behaviours cross a critical threshold and ‘take’, causing a tidal wave of far reaching effect.
