I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Articles tagged with: Social Networks

3.5 billion wom conversations

People are continuing to talk about brands, and a recent Mediapost  article by Jack Loechner suggests that there are 3.5 billion word of mouth conversations every day in the US alone.

Whilst 90% of these conversations take place offline, that still means that 350 million discussions are happening daily.  Can you afford not to start listening?

8 trends of News & Social networks

Dave Morgan has written a commentary of what he sees the news industry will become by 2020. It got me thinking about the convergence of traditional news channels, social media and consumer generated content, as well as the continued blurring of lines between advertising and content.

It’s a topic I enjoy, and to add to the conversation, I have tried to summarise the key trends that are emerging that I predict will change the news landscape forever.

Gooruze

Gooruze is a social network for online marketing.

Nearly 1000 members have already writtern 176 articles, joined one of the 50+ groups on subjects such as Social Media, Advertising Metrics, and Search engine marketing.

I like the way the site is laid out, and have already found it useful.

gooruze

Perspective: Often in social networks, the people who are claiming to give advice in this area are not actively involved themselves. This is a little like buying financial advice from someone who doesn’t actively invest themselves.  So I would encourage anyone in the Online Marketing industry to get involved in Gooruze.

Yourstreet’s news by maps

Yourstreet, which will officially launch tomorrow has created something of value by plotting news and discussions from various major news sources, as well as providing the environment for discussion.

yourstreet

I organise a street party every year as a way to keep in touch with the neighbours, and it certainly helps create a sense of localised community.
I think this is where Yourstreet may be onto something. Afterall, who isn’t interested in a view of news of the street where you live or work.
How better to get a community group to voice opposition or support to planned developments.

Ring through your updates

SpinVox which offers technology to convert audio to text, will soon be offering users of facebook the option to dial a number and then dictate updates which are then converted to text and posted to your profile.

spinvox

Perspective: I first trialled text to voice technology in the mid 90′s as a potential solution for busy on the road sales reps to connect with email conversations. The technology has improved since then, and Spinvox seems to have found several applications for it’s tool. For instance, Lawyers use the tool to enable them to “read” their audio to text converted voice mails in court. Transcribing of podcasts might be another application. It will be interesting to see the take up of SpinVox facebook service.

Social Media spend set to increase

Marketing Spending on social media will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, writes New Communications Review.

260 senior PR and Marketing Communications professionals were surveyed and the results surprised even me.

- 81% of survey respondents said they will spend at least as much on conversational marketing as traditional marketing by 2012.
- Two-thirds of respondents plan to increase their spending on conversational marketing in the next 12 months.

Creative Crowd Sourcing

Genius Rocket, is a community designed to allow companies with Creative needs to connect with Creative resources, who submit creative entries which are then scored by the members of the Genius Rocket community.

The concept is valid, but whether the site is successful will depend on the quality of creative talent it can recruit, and then whether it has enough “assignments” to allow this community to be rewarded. I suspect agencies and perhaps small businesses will be the main users of this site seeking cost effective creative input.

DIY goes web2.0

Renovation has got to be one of the most talked about topics, and so it’s no surprise to see a social network built around sharing advice.

Refurber is a well laid out site, and built on the same platform as Minti (the parenting advice social network).

refurber

Refurber has some cool features such as Latest Activity which shows by timestamp how long ago the social network was updated and by who. It’s a good indication that this social network is very active.

Social language learning

Social Network, Live Mocha launched this week.

The site describes itself as “The social way to learn a language”, and the site is built around these 3 areas.

1. Community. Livemocha is the first-of-its-kind online language-learning community.
2. Lessons. Fun and interactive lessons that move at the right pace for you.
3. Motivation. Track your progress and reach your goals with Livemocha tools.

It is very well laid out and even includes integrated chat so you can get help for the language you are learning as well as give help to those learning your native tongue.

How to use Facebook to sell something?

Bob Dylan is using a very clever facebook application to promote his latest album.

The application allows you to add 10 messages which are then displayed on the sheets of paper in the famous music video of Bob Dylan’s Subterranean Homesick Blues.

bobdylan

Check out my script here

Perspective: Simple, powerful and has a strong tie to the actual product .. i.e. the new album.