I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Social network for mums with reviews

Riding the social network phenomenon is this new social network, known as Babyfy in the UK which combines product reviews, hospital reviews as well as special content features to provide a platform for new and existing mothers to communicate.

babyfy

The site is well presented and there is already quite a lot of content and well worth a visit if you are in this category and live in the UK.
Babyfy is asking for expressions of interest with respect to Advertising and it will be interesting to see how they combine “consumer reviews” with “product ads” if that is planned.

Melbourne’s word on the street

In an attempt to attract young people, Leader Newspapers (owned by Newscorp) has created a local search site called Nook.

The site is intended to be a lot more than just local search, allowing users to join the conversation and write about local venues such as restaurants, review local tradesmen, as well as discuss local issues.

There are no ads on the site yet, but there’s little doubt that the site will start to run ads once the content and audience numbers grow.

Johnson & Johnson get into social networking

Who says traditional companies can’t play in the social media space?

I remember subscribing to J&J’s Babycenter‘s weekly email just over 10 years ago, when my wife was pregnant with our first child. You got a very well packaged 1 page email explaining what part of the baby was growing. Babycenter has continued to grow, providing advice related to planning and having babies.

Facebook – adds up the ads

Facebook is set to capitalise on it’s massive growth and the depth of knowledge it has within the millions of profiles by providing an Ad-targetting service that goes beyond the current selections of age, gender and location of the user.

The new service will allow targeting based on the profile’s favourite activities and preferred music. Currently Facebook displays ads in flyers around the border of Facebook pages, but the new ads will appear in other places interspersed with profile content.

Consumers use Facebook group to revive chocolate bar

Nearly 1400 members of a facebook group known as “Bring back the Wispa” seem to have convinced Cadbury to relaunch the historical chocolate bar, which will be relaunched on October. There are about 90 facebook groups that were used by Wispa fans to record their appreciation for the brand.

wispa

“We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to relaunch Wispa.” said Cadbury spokesman Tony Bilsborough. He went on to say “This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand,”.