Articles tagged with: WOM
Proven again .. Word of Mouth carries the most influence!
Over 15,000 respondents answered detailed questions on the influence of various media in making a purchase and the results show more dissimilarities than similarities across demographic and ethnic groups. The issue of influence becomes even more complicated when a product category is added to the equation.
The Top 10 Influential Media
Overall Electronic Purchases
All Ages All Ages
Myspace has surpased 25 million unique users per month!
Heavy.com is around 10 million users in a month, and now a new social network site called Vidilife is using online videos to atract consumers. Vidilife was set up by Brad Greenspan, a 32-year-old Internet entrepreneur who helped co-found Myspace, but left prior to the Newscorp buyout.
Reading Ian McKee’s The Power of Influence blog about Using New Marketing to Prove New Marketing I decided to read and express interest in this fascinating initiative. Basically, Joseph has offered to give a free copy of his book to “Blogger Evangelists” in return for a reviewing the book.
Joseph Jaffe, who writes the Jaffe Juice blog, wrote to me last night accepting my offer to write a review of his book, “Life after the 30-second spot“. Judging from Joseph’s blog, I am sure the book will be educational and entertaining, but I will write an honest review on Frontiering Talk in a few weeks after I have read the book.
There is certainly a trend towards personalisation, as discussed at length by Trendwatching in their May 2005 article.
Here’s an interesting spin on personalisation with a design your own coffin! Aired on Dragon’s Den tv show last week in Australia, Life Art has created a business that makes coffins from recycled and biodegradable products.
Having just come back from my 8th China trip, I was again impressed by the continued growth and dynamic changes that were noticeable from when I was last there in Jan 2005.
Presenting at the Ad-Tech Conference in Shanghai, I made some really excellent contacts which I will refer to in more detail over the next few weeks.
What images do the words 9/11, Middle East, Oasis, or even “Word of Mouth” mean to you?
Grant Robinson has created a tool called Montage-a-google, which searches Google images and creates a mosaic of the results, which retain their links to the original source. This makes for an interesting viewing experience. Here’s what i got when i entered “Word of Mouth”
For more examples, here are the Flickr images tagged with Montageagoogle.
Young people carry their phones with them everywhere, and whilst 3G may make the web browsing experience more acceptable, using the 12 phone keys to interact with the web can be challenging.
A company called MOBOT has addressed this challenge with a unique visual recognition technology that allows consumers with a camera phone to take pictures to respond or express interest in relevant products.
The technology can be applied to various marketing mechanics. Here’s a few examples from Mobot.
I am currently sitting on a Singapore airlines flight from Singapore to Australia, logged into the Internet via wireless broadband.
I received a free 30 min login card just before I boarded which directed me to http://cbb.by.boeing
The login card provided a user name and a password that you scratch off. 30 minutes is plenty of time to replicate your mail as the connection speed was fast. If you want to stay online longer, you can purchase time with your credit care, or if you have an account with one of these companies your access can be billed to your account.
Here’s a great story from CMO magazine, about a company “Bike Friday” who has a great fold away bike, which certainly generates a lot of discussion. To capture this discussion and use it to expand it’s business they have set up a refereal program.
Margaret Day who is 70-something and lives in my home country of Australia has referred over $300K of sales .. and in return has earned credits to buy herself a new $2000 bike.
Virgin mobile have released a Parential Enlightenment kit, aimed at providing tools that kids need to convince their parents that they need a mobile phone! It contains powerpoints, email suggestions, wallpapers to place on the home pc, and other techniques kids can use which makes for an amusing read.
Marketing, selling and particularly “Word of mouth” can definately be helped by ensuring the right tools are available for consumers, but many of us are focused only only providing these tools to our paid salesforce.
