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Consumer Generated



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Articles tagged with: Word of Mouth

3.5 billion wom conversations
Wednesday, 21 Nov, 2007 – 13:10 | No Comment

People are continuing to talk about brands, and a recent Mediapost  article by Jack Loechner suggests that there are 3.5 billion word of mouth conversations every day in the US alone.

Whilst 90% of these conversations take place offline, that still means that 350 million discussions are happening daily.  Can you afford not to start listening?

Learn english words and Feed the hungray
Monday, 19 Nov, 2007 – 8:45 | No Comment

FreeRice is a clever website that donates 10 grams of rice every time you correctly answer an english word defintion. So in principle, you expand your english vocabulary and feed the hungray at the same time.

free rice

Perspective: I think “Not for profits” are succeeding in leveraging the demand to help global issues, by both producing engaging sites. The combination of these reasons produce a powerful incentive for people to spread the site through word of mouth / mouse to others.


Eat clean
Thursday, 15 Nov, 2007 – 16:07 | No Comment

Cleanscores is a new site which links Google maps with the cleanliness of a restaurant rating.


It’s currently reviewing restaurants in LA and San Francisco and is indicative of a trend towards empowering consumers to rate products and services. I expect to see more and more consumable items being both reviewed and commented online, providing assistance to would-be purchasers.

Dance in your undies
Wednesday, 7 Nov, 2007 – 2:00 | No Comment

Jockey International has launched a Consumer Generated Content campaign call Jockey Underwars.


Individuals or groups are encouraged to post videos of themselves dancing in their underwear.
The site features head-to-head matches (aka Hot or Not), or dance contests (presumably by category).

“UnderWarriors,” as they’re known, can challenge other participants or just post his or her dance video on the site for all to enjoy.
The main JockeyUnderWars Tournament starts on November 15th, and winners will be selected by Audience voting. You can also provide comments on videos and invite other UnderWarriors to spar again.

Consumer Generated Virals
Wednesday, 24 Oct, 2007 – 14:41 | No Comment

Blinkbox is a new site that allows you to customise video clips from your favourite movie, TV show or viral.
You can chose from a range of videos, and then insert your own text which runs on the start of the output video mashup.

The resulting video mashup can be inserted into your website, or you can email the link to your friends.

Blinkbox has contracts with several content producers, which gives them quite a large selection of clips.
The site hopes to monetize this by linking any blinks allowing viewers to rent or purchase the movie or TV show.

DIY goes web2.0
Monday, 1 Oct, 2007 – 19:45 | One Comment

Renovation has got to be one of the most talked about topics, and so it’s no surprise to see a social network built around sharing advice.

Refurber is a well laid out site, and built on the same platform as Minti (the parenting advice social network).


Refurber has some cool features such as Latest Activity which shows by timestamp how long ago the social network was updated and by who. It’s a good indication that this social network is very active.

Democratising the ball
Tuesday, 25 Sep, 2007 – 9:07 | No Comment

I can’t claim to be a Baseball fan, but I love to talk about campaigns that let consumers have a real say in determining an outcome.
And that’s exactly what Marc Ecko is doing with the Barry Bond’s baseball that broke the number of home run records .. 756 to be precise.


You can even join the conversation on Youtube and Myspace

Perspective: The competition is pretty simple, but given the 10,010,552 votes so far, it’s sure to generate over 756 thousand conversations! Are your giving your consumers a reason to experience and talk about your brand?

Sharing a ride
Tuesday, 25 Sep, 2007 – 8:20 | No Comment launched in this year in the UK, and allows users to register their name, town or postcode, and then a photograph of themselves and/or their vehicles and a short description of themselves. They also pick one of three categories that suits their travel needs which are best—leisure, business or student, and then enter their travel requirements.

Other members can then search the site and communicate through Skype or e-mail to arrange travel and divide the costs before meeting. Over ten thousand members have already registered with the free site.

Social network for mums with reviews
Sunday, 23 Sep, 2007 – 13:39 | No Comment

Riding the social network phenomenon is this new social network, known as Babyfy in the UK which combines product reviews, hospital reviews as well as special content features to provide a platform for new and existing mothers to communicate.


The site is well presented and there is already quite a lot of content and well worth a visit if you are in this category and live in the UK.
Babyfy is asking for expressions of interest with respect to Advertising and it will be interesting to see how they combine “consumer reviews” with “product ads” if that is planned.

Kissable Ketchup
Tuesday, 18 Sep, 2007 – 11:09 | No Comment

Heinz has just announced the winner of their Top This promotion, which invited consumers across America to create the next ad for their Ketchup product.

The Top This TV competition website describes the competition as

We said make us laugh. Make us cry. Make us say, “Wow! Why didn’t we think of that?” But make it something you’d want to see on TV.
Well, people uploaded a boatload of commercials to YouTube that they wrote, cast and shot themselves—and spent tens of thousands of hours watching them.
Four runners-up will win $5,700, and their commercial will air on The Today Show on September 17. The grand prize winner will win $57,000.
Oh, and eternal glory.
Watch the winning Top This commercial on the Primetime Emmy® Awards, Live! September 16th, 8pm/7c on FOX.