Articles tagged with: Word of Mouth
In an attempt to attract young people, Leader Newspapers (owned by Newscorp) has created a local search site called Nook.
The site is intended to be a lot more than just local search, allowing users to join the conversation and write about local venues such as restaurants, review local tradesmen, as well as discuss local issues.
There are no ads on the site yet, but there’s little doubt that the site will start to run ads once the content and audience numbers grow.
Who says traditional companies can’t play in the social media space?
I remember subscribing to J&J’s Babycenter‘s weekly email just over 10 years ago, when my wife was pregnant with our first child. You got a very well packaged 1 page email explaining what part of the baby was growing. Babycenter has continued to grow, providing advice related to planning and having babies.
Perhaps because alcohol products have had greater restrictions advertising on mainstream channels and therefore have had more time to experiment with other levers. But it is now more evident with the announcement that Jim Beam’s CMO Rory Finlay is committed to refocusing it’s advertising budget into activities aimed at generating Word of mouth.
Word of mouth marketing is not new. It started around the camp-fire when people debated over what were the best hunting tools, and conversations continued into market places where trade flourished. But since the invention of the TV, which radically changed the way brands spoke to consumers, many big brands have either forgotten or ignored the levers that drive word of mouth marketing.
Facebook is set to capitalise on it’s massive growth and the depth of knowledge it has within the millions of profiles by providing an Ad-targetting service that goes beyond the current selections of age, gender and location of the user.
The new service will allow targeting based on the profile’s favourite activities and preferred music. Currently Facebook displays ads in flyers around the border of Facebook pages, but the new ads will appear in other places interspersed with profile content.
Nearly 1400 members of a facebook group known as “Bring back the Wispa” seem to have convinced Cadbury to relaunch the historical chocolate bar, which will be relaunched on October. There are about 90 facebook groups that were used by Wispa fans to record their appreciation for the brand.
“We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to relaunch Wispa.” said Cadbury spokesman Tony Bilsborough. He went on to say “This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand,”.
Proving that you really can let your consumers own and manage your brand .. even if it’s a football (or Soccer) team, My Football Club is attempting to buy an English soccer team.
Anyone can signup to own a share in the team for 35 pounds, and each member gets a vote in how the club is run, what players are selected etc.
From the site ..
