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I have posted an article in support of my Social Media action plan presentation.

Social Media – 3 step action plan (pdf file)

The continued growth of Social media has resulted in a massive power shift to the consumer. The ability for consumers to voice their opinions is unprecedented in the history of media and the ability to effectively interpret and engage with this channel is often ignored.
Social media cannot be controlled; ignoring it just eliminates you from the conversations. Due to the global scale and the sheer volume of online conversations taking place, knowing how to respond to social media can be a little daunting.
In this article I’ll outline a 3 step action plan that will assist you to understand and respond to social media. It will also help you to establish an accurate online brand identity and provide you with the ability to influence conversations, a real competitive advantage for any organisation.

Related presentation on slideshare