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DIY ringtones

In the UK, P&G has created an interesting site for their Tampax brand which allows consumers to create their own ringtones. Anyone can create a ringtone, but you need to enter a Unique Packaging Code found on Tampax packs to send the ringtone to your phone.


Embracing the Consumer Generated Content trend, Tampax is showcasing the best entries as voted by other consumers. Winners receive a Motorola phone.

I think’s it’s a clever site which will certainly appeal to the younger demographic. It’s another example of creating a destination site that ties in nicely with the product, creates an ongoing value for the consumer, and creates a foundation for word of mouth marketing.

Video Mixer

Embracing the growth of Consumer Generated Content, the N-show has created a Video Mixing tool that allows consumers to create Mashups of the N’s shows, by combining graphics, video and music.

Once you’ve created your mashup, you can send it to your friends, who after watching a Skittles ad, get to see your mashup. Shows include The Fresh Prince of Bel Air, Sabrina the Teenage Witch, Moesha, Degrassi: The Next Generation, and O’Grady. Typing in a Unique Packaging Code from any Skittles Pack unlocks additional effects.


Chevy recently created a site which allowed consumers to mix pictures, add text and music. Not quite as much fun as mixing videos, but it is evidence that some brands are at least attempting to give their consumers opportunities to get involved and share ownership of brand marketing.

Keep an eye on, which is a soon to be released video mash-up website.

Consumers are getting smarter, and media companies must continue to provide tools like this if they are to attract attention.

via B2Day


Listening to Across the Sound this week, Jo Jaffe spoke about this great initiative from JaK Attack called the 1PPP. Note: 1PPP = the 1 Penny Podcast Project.

I have been following the way Advertising is emerging within Podcasts for a while and haven’t really seen anything very “Frontiering”, but the 1PPP is certainly worthy of something different. Most Podcast advertising are essentially top and tale spots, with perhaps an additional spot in the middle of the podcast.

I think Jon describes the initiative well

How’s it work? Simple – you send us $5 and three lines of text. We’ll speak those three lines during the show somewhere and you’re guaranteed that show will be downloaded at least 500 times in the first 30 days.

The three lines of text are preferably:
1. Business/Blog/Site/Whatever name
2. Your all important one sentence!
3. Your URL

Have you ever seen the improv comedy routines where the audience makes up sentences and puts them in a hat? The comedians then have to pull a sentence out of the hat now and again and work it into their routine. Same deal here. You have no control over where or when we’ll speak your three lines, but rest assured we will speak them. Oh yes, we will speak them.

It sounds entertaining, a bit of fun, and will no doubt push the boundaries of Pod-ver-tising. I wish Jon well with the initiative and have enrolled Frontiering in the program. So keep a listen out on JaK Attack, and see if you can hear any Frontiering ads!

Rocketboom Update

Just to update you on my previous post about the first Rocketboom paid advertising that was auctioned on Ebay for $40,000 by TRM an ATM vendor.

Here are the links to the ads which I think are very innovative!


Having played in a band many years ago, one of the hardest parts was getting everyone together for practise, either finding a place to practise, and then setting up all the equipment. Even then you had to finish at 10pm due to noise curfews.


Well, thanks to the Internet, and a new piece of software called eJamming, Muscians can talk (using VOIP), and play in real time and hear each other right from their homes even if they are on the other side of the world.

If you are interested, watch the demo here to see how it works.

Cleverly, eJamming is planning new features to help the site become a meeting place for musicians with tools to schedule practise times.

This is just another example of how the internet is becoming a conversation!

via Techcrunch