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Flash beer ad

Carlton Draught, famous for last years Big Ad, have just launched a new beer ad at 10am today, modelled on the Flashdance theme.

In the first 2 hours it had nearly 40,000 downloads.

Perspective: It’s good to see breweries pre-launching ads to the internet, but I would still liked to have seen the ad further embrace social media by reaching out to consumers for follow-up ads

Frontiering Food

Homaro Cantu, the chef at Chicago’s Moto restaurant, makes dishes by printing flavored inks onto edible sheets of “paper” and combining this papercraft food with elements cooked from the inside out with lasers. He also plans to levitate meals “using superconductors and handheld ion particle guns.”


The printouts are flavoured by dipping them in a powder of dehydrated soy sauce, squash, sugar, vegetables or sour cream, and then they are frozen, baked or fried.

The most common printed dish at Moto is the menu. It can literally whet your appetite by providing a taste test of what’s on the menu: tear off and eat a picture of a cow and it will taste like filet mignon. Once you are done with your sampling, the menu can be torn up and thrown into a bowl of soup – but only once you’ve ordered your two-dimensional sushi which consists of photos of maki rolls sprinkled on the back with soy and seaweed flavouring.

Perspective: Make your product or service so unique that people can’t help but talk about it

Internet Penetration is 16% and growing

The global internet penetration is now 16% according to the latest Internet Usage World Stats.

In Australia, we now have 14,189,557 internet users or 68.4 % of the total population.

In the last 3 months Asia has increased from 9.9 % population penetration to 10.4%.
China is driving this change, as they increased from 8.5% penetration to 9.4% (making up 32.3% of Asia’s total).

Consumer Loyalty

I am in the market for a new tv.

Like most people online, I am using a variety of information sources to help me with my decision.
Cnet, lcdbuyingguide, Plasmabuyingguide etc are 3 good sources which not only contain professional review, but also include helpful consumer reviews.

One of the frustrations of living in Australia is that many electronics suppliers don’t ship their latest models here until 6 months after they are released. However, I was keen for a true HD resolution television and the process for me has led me to the Sony KDL-46XBR2


Launched recently on the US Sony site, it was exactly what I was after.

Excited I quickly emailed the Sony Australia contact us page with a request for when this tv is coming to Australia. The response was timely, but dissapointing. I received an email that simply said, we don’t know when that model will be released. Having worked for large multinationals before I figured that someone in Sony must have a plan somewhere that would advise when this model would be released.

I tried calling the Sony contact us number in Australia and this time I asked if I could be put onto a waiting list for this television. Again I was dissapointed as the response was, “Sorry sir, we do not know when this model will come to Australia”. It is also interesting that Sony’s call centre didn’t even want to capture my details to give themselves a chance of advising me when the model is arriving. Perhaps the call centre doesn’t know all things, but I would have used the opportunity to capture some of my details and my electronic requirements.

If you are listening Sony, it might be worth creating an early adopter program where new products are rolled out. This would increase your changes of ensuring that the many people who are influenced by what is being said online, consider Sony as an option.

Perspective: As more and more conversations move online, companies should using every opportunity to identify lead users of products and then giving them a product experience that is so good, that they can’t help but tell their friends about.