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Get the look

Gossip Girl, a new tv show that premiered this week on CW, has taken brand integration to the next level by allowing people to purchase the clothes featured on each episode.

“With our audience, we know fashion is very much at the top of their minds,” says Rick Haskins, executive vice president of marketing and brand strategy for the CW.


Consumers can browse by character, brand, product or episode. Here’s a couple of items you can purchase.


Perspective: I have always been surprised that more fashion brands haven’t used the integration of TV shows or movies to market their “look” to viewers.

via NYDailyNews

Environmentally friendly book

How about this for the ultimate addition to your book shelf. It’s the Live Book !



The book has a simple drainage system and actually opens up into a real book !

Perspective: Products like this easily become talking points .. and create opportunities for brands to engage in the conversations

Social language learning

Social Network, Live Mocha launched this week.

The site describes itself as “The social way to learn a language”, and the site is built around these 3 areas.

1. Community. Livemocha is the first-of-its-kind online language-learning community.
2. Lessons. Fun and interactive lessons that move at the right pace for you.
3. Motivation. Track your progress and reach your goals with Livemocha tools.

It is very well laid out and even includes integrated chat so you can get help for the language you are learning as well as give help to those learning your native tongue.


I worked in Asia for many years and managed to learn some basic Japanese, Chinese and Thai. Almost all of this learning occured in the country where you can interact with real people, using necessity such as needing to find transport or food to inspire learning.

Learning languages should be fun, and you do need help from a community. Whilst I still think learning languages in the country where it is spoken is the best method, Live Mocha will be a great way for people to learn online. I love the concept, have signed up and are in the progress of doing my first course .. Chinese 101

Free talk and text

Blyk has just gone live in the UK and offers 217 mins free texts each month plus 43 mins of talk time. If you exceed the free amount you pay 10p/text and 15p/minute.

In return users are sent up to 6 MMS messages per day which are customised to their profile.


Blyk is invite only, either by responding to an ad, or requesting one from the website. Once in you can invite your friends.
To apply you must be between 16-24, live in Britain, have a MMS capable phone, and have an invite code.
There are plans for Blyk to rollout across Europe.

Doing a quick calculation means that in return for about 28 pounds worth of free calls and text, consumers will be sent up to 180 MMS messages. That works out at about 15p per message.

Perspective: Blyk is an interesting model and one which is sure to get lots of attention from consumers (both users and their parents) as well as marketeers who will enjoy the opportunity to target directly to a demographic that getting harder and harder to reach.

Democratising the ball

I can’t claim to be a Baseball fan, but I love to talk about campaigns that let consumers have a real say in determining an outcome.
And that’s exactly what Marc Ecko is doing with the Barry Bond’s baseball that broke the number of home run records .. 756 to be precise.


You can even join the conversation on Youtube and Myspace

Perspective: The competition is pretty simple, but given the 10,010,552 votes so far, it’s sure to generate over 756 thousand conversations! Are your giving your consumers a reason to experience and talk about your brand?

via Jaffejuice