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5 best virals of 2007

According to Goviral, these are the 5 best ad virals of 2007.

  1. Cadbury – Gorilla Drummer, launched online in August; agency: Fallon.
  2. Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York.
  3. Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater.
  4. Blendtec – Will it Blend? launched online in July.
  5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.

And here’s Jimmy Maymann, Goviral’s chairman recorded at this year’s Cannes Lions delivering a informative talk about the rise of consumer engagement.