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Cardboard Tron

For those who loved the 1982 classic Tron movie, will enjoy this cardboard version.

This just shows the type of quality content that can be created and shared online.

Brands should consider tapping into these resources for producing videos.

via EpicFu

You-sight

YouTube is introducing a new feature called YouTube Insight. The new feature will entail several new tracking abilities for those who want to advertise on the video sharing site.

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YouTube Insight provides insight on how a video is doing over time and geographically.  YouTube Insight will show a breakdown percentage of the countries that viewers are coming from and how long a video takes to perform well

“Effectively, YouTube has become an ad-effectiveness, or an insight-effectiveness, tool,” stated Tracy Chan, YouTube Product Manager. “YouTube has millions of viewers every single day, and has become the world’s largest focus group.”

Brands will also have information regarding the geography of content consumers.  This will enable artists or marketers to target certain audiences for their videos.

YouTube Insights lets you see information on the geography of content consumers, how long it takes for a video to become popular, and ongoing performance. The new metrics are available under the About This Video, which are available to publishers and consumers alike.

Google Analytics is probably having an influence here and upcoming features will include how visitors were referred to specific videos.

Personalised products

There is certainly a growing trend for small companies to support the growing demand for personalised products.  E.g. Brewtopia in Australia allows consumers to personalise their own beverage label.

Vuru.com takes personalization to the degree where it provides customised daily supplement pill packs sent out as several months supply. They have created several starter pack formats linked to lifestyles, but you can also completely personalize your own.  Great for people who are taking several different supplements.  The site also contains a Vitamin Concierge, which is free for consumers that take 15 or more pills per day. 

 

vuru

 

And now we can add Customised Tea to the list of personalised products, (although it’s currently only available to US and Canadian consumers).  Known as Design a Tea, the company provides the ability for consumers to select a base tea to start with (Black,Oolong, Green, or Rooibos), and then add 1 or 2 flavours from the more than 40 available. The final step involves selecting the tea format (loose or bagged).  A personalised message can be included on the packaging if the product is being purchased as a gift. Pricing starts at USD $4.75 for 10 bags or 22g of loose tea.   And if the choices are too overwhelming, there is an assortment of pre-designed blends.

 

designatea

Twittery stories

A collaborative story written by 140 different elementary and middle school students across the globe using Twitter.com.

Each student used the same @manyvoices Twitter Account. to contribute their 140 (or less) characters. The story concluded at the 140th entry. At that point, we collectively edited and revised our little Twitter story before publishing it as a small book through Lulu.com.

Kind of brings the whole, write a line and pass it on exercise into something that is global.