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Biggest drawing in the world

Imagine you are in the delivery business, and want to show that you deliver anywhere in the world.

DHL, with the help of a swedish artist Erik Nordenankar, and a GPS device have managed to create what they describe as the biggest drawing in the world.

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The website documents the creation, along with detailed instructions and delivery documents, and even contains video footage of the drawings journey.

In a world of increasing clutter, it takes something unique to stand out and get noticed, and judging by the number of blogosphere conversations, the initiative appears to be something that will help raise awareness for DHL’s global delivery service.

Listening creates the Sound Index

When I was young, radio shows such as American Top 40, or Billboard were the established authorities on determining the most popular artist or album.
The internet has revolutionised the distribution of music and it’s no surprise that there is no shortage of innovation in the delivery of informational services.

Recognising that popularity includes discussions, consumption as well as purchase, the BBC has created an index of bands and tracks.


The index is updated every 6 hours, using IBM’s Semantic Super Computing which scans sites such MySpace, Bebo,, iTunes, Google, YouTube, monitoring conversations, music listened to, artists watched, and songs downloaded, to establish the most popular 1000 artists and tracks on the web.

The more conversations an artist or song receives and the more it is is downloaded or played, the higher up the Sound Index they are listed.

The Sound Index can also be filtered based on genre, location of people and age group.


Whilst you are unable to “click through” to the actual conversations for a given artist, this index represents a good indicator of their marketing performance.

I can see these type of measures being applied to almost any industry or category. The Food Index, The Restaurant Index, even the Agency Index.
Are you monitoring what is being said about your brand or service?

This message will self destruct

Most of us remember the Mission Impossible series which immortalised the saying “This message will self destruct”.

Deadline Couriers created an effective PR stunt by building a billboard message that included a 8 day countdown timer. At the end of the 8 days it literally blew up.
I just love the way the message ties to the service offered by the brand !

Barack Obama interviwed by Women’s Social Network

Social Media is becoming an important channel for hosting conversations as evidenced by US presidential candidate Barack Obama’s  response to an invitation by a leading social women’s network BlogHer.

Obama sat with BlogHer on Sunday to answer key policy questions developed by this community of bloggers specifically for 2008 presidential candidates.

Blogher is one of the largest collection of blogs by women, and therefore a ripe audience of influential people that brands should include in their communication plans.