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My Twitter history

Tweetscan now lets you download your twitter history

Here’s the last few tweets from my history.

ifarmer : Simple, effective media creation & sharing tool
ifarmer : Apple lists more than 10,000 apps in the app store. And 300,000,000 app downloads (that’s more than 2 million per day) !
ifarmer : Facebook lets you release videos to just your friends
ifarmer : New blog entry: Mazda 3 Widget
jasondavey : Good to see @ifarmer relaxing with our clients in Melbourne office. Bullseye is fast becoming AU’s prominent digital agency, IMNSHO
eskimo_sparky : @jasondavey @kevinferry @ifarmer I’m sure you’re across it but FYI… 🙂
ifarmer : Top 10 Australian news stories for 2008
ifarmer : List of CEO’s (and CMO’s, cTO’s and CIO’s) using twitter
ifarmer : Bubble Comments – lets you leave Video comments on any site
jasondavey : @ifarmer and @kevinferry at the Bullseye xmas party
codemonkeyism : @ifarmer Nice link to c-level twitter users. I think a more comple list of c-level Twitterers can be found on Twellow
ifarmer : At bluetongue stadium about to watch the Mariners take on Sydney FC
ifarmer : Collaborative design challenges – here’s a very cool tool to help app
codemonkeyism : @ifarmer I was astonished how many c-level twitteres there are
ifarmer : Seeking Australian examples of direct consumer online engagrment made on behalf of a brand or organisation.
ifarmer : Nice iphone app from Ogilvy which turns your iphone into a Christmas carol playing handbell
ifarmer : RT @Ben_Phillips cool xmas card idea execution from Patts
ifarmer : 4.2 million Australians now active on Facebook !

2009 digital marketing predictions

Here’s a list of 10 Digital Marketing predictions for 2009.


1. Mobile apps
Goldman sachs estimates 210 million  iphone apps will be dowloaded by 2010. Much of this will be monetized by the emerging mobile ad market, e.g.

2. Video streaming from mobile
Soccer mums through to corporate presentations will be beamed from mobiles directly to the internet

3. Syndication and widgets
Content syndication will become more mainstream
Value will emerge in personalized aggregation services
Rss will start to include ads (most rss feeds are ad free at present), this will finally convince the major publishers (news sites) to publish full feeds rather than only the article teaser.  e.g. and

4. Location based services
Thanks to the GPS functionality on the Iphone and other smartphones, the use of location based services will rise turning the yellow pages directory listing businesses on their head.  e.g. and, but I expect facebook and myspace to integrate location based services in 2009.
Social recommendations will add value creating a mashup of recommendation & discovery services. e.g.

5. Social media matures
2009 will see social media mature as brands, organisations and politicians read about why Obama’s campaign was so successful.

6. Integrated campaign metrics
The holy grail of marketing .. will get one step closer as technology starts to allow a more integrated metrics reporting of campaign media.  This will accelerate the move to digital and digital agencies will start to play the lead role in marketing initiatives & strategy.

7. Personalised Knowledge Discovery
Recommendation engines and personalisation will start to produce some value as people learn about needs they didn’t know they had.
Attention spans will overflow forcing a change in information distribution.  E.g. Twitter will be used for what I call SPR or the “short press release”.

8. Attention Surplus Disorder will be coined as a condition that affects a growing number of people.  Media saturation will start to drive a market for a growing range of filtering services, many of them specialised on a niche topic.

9. Opinion fraud will become common place with companies paying for positive recommendations for their products and services.  Traditional media will continue to publish the worst of these stories, but even that will not be enough to discourage a growing number of companies into this activity.

10. Life Streaming will explode as devices simplify the ability to record experiences. Examples (recently acquired by AOL) and

All in all 2009 promises to be an exciting time for innovation and despite the economic climate, I believe that emerging tools will continue to prosper.

Image credit:

Australian Sports Commission viral

Here’s the video Bullseye produced for the Australian Sports Commission to encourage the development of young Australians sportspeople on this promotional site.

Already the viral has been picked up by many of the mainstream press both here and in the UK.

Australia Press Coverage

Marketing Mag


Sydney Morning Herald

Sydney Morning Herald (2)

Sydney Mornging Herald (3)

Adnews (subscribers only)

Brisbane Times

Canberra Times

UK Press

The Times

The Sun

The Telegraph

The Independant

London Paper

And various other places

SplashCast partners with Hulu

SplashCast has announced a partnership with Hulu that will allow people to embed Hulu shows into the SplashCast widget. I wonder if this will allow non-US based people a “work-around” giving them access to Hulu?

Note: it’s very easy to make a SplashCast widget (see below).

During October 2008, 99.5 million viewers watched 5.3 billion videos on (53.2 videos per viewer)
Hulu continues it’s rise in Online Video now up to the 6th most popular Video network.