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Weekly links (weekly)

Posted from Diigo. The rest of my favorite links are here.

Social Media Action Plan (updated)

My updated Social Media Action Plan presentation

Social Media – What is it?
“Open Conversations that encourage participation and connect people”

  • FACEBOOK 9.7 million Australian’s on Facebook
  • oTWITTER 800 tweets / second
  • Youtube 2 billion views/day

Why it matters
– “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”

What to do about it ?
– Can’t control it
– Ignoring it just elimates you from the conversation

Social Media Action Plan
1. Listen (online monitoring .. what and how, discovery of risks, consumer insights)
“The Development of a process
to understand the conversations,
and action the insights”

  • Use advanced search
  • Delicious
  • Tweetdeck
  • RSS feed (Speed reader)

o Permission to engage

2. Engage (social engagement policies, leveraging employees, integration, consumer insights)

“Participation Participation Particpation is the new Location Location Location”

  • Content strategy
  • Social Media Engagement polic
  • Identify places to engage – comment
  • Join Relevant Group
  • Leverage Employees

o Permission to influence

3.  Influence (identifying & rewarding fans, innovation, research)

  • Identify and reward fans
  • Testimonials
  • Establish conversational metrics
  • Remember most social media is positive
  • “Don’t Fail to Learn .. Do Fail to Learn”

– Future trends (social commerce, location based information, filtering, privacy & fraud)

Weekly links (weekly)

Posted from Diigo. The rest of my favorite links are here.

Twitter – your new trading platform?

Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence

Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.

Researchers from Indiana University  noticed the correlation after they analysed more than 9.8 million tweets from 2.7 million users during 10 months in 2008.

An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time.  The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.

What insights are you gaining from monitoring social media?