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Social Media ROI example

Here’s a great video from Fred Caballero discussing a process for measuring the ROI on Social Media

In the video Fred provides an example of linking a sales goal to social media tactics pointing out the value of “Listening” and the necessity to have at least a 6 month time frame in order to generate ROI.

Socialisation of the Organisation

Having worked in Knowledge Management for a large multinational I have had experience in the challenges involved in realising the value of shared wisdom across the organisation, without enforcing the burden of overcomplicated information categorisations.

So I read with excitement this manifesto on Social Architecture which provides a cleverly thought out view on how organisations can embrace socialisation to generate real value.