About

Frontiering is a boutique agency specialising in Social Media Marketing

The last few years has seen a big shift in media, that has given consumers an unprecedented ability to share their opinions. These open conversations encourage and connect people are known as Social Media.

Our Mission is – To design and implement conversational hubs whose social interaction provide a mutual value to organisations and consumers.
Our Tag Line – “Listen, Engage, Influence“ describes our approach to Social Media Marketing, which are organised along the following service lines.

Management

A prolific blogger, Ian Farmer’s energy and passion are evident in his ability to interpret future trends to creatively develop innovate uses. Ian is the Managing Partner and founder of Frontiering – a boutique marketing agency focused on social media marketing

Prior to this Ian was the Social Media Practise Manager at Bullseye – a Leading Digital Agency, where he pioneered social media monitoring and engagement strategies for many clients including Blackmores and Vicroads.
Ian also had an extensive career with the Mars group spanning a number of roles across IT, marketing, and business development.
Ian co-founded and still a current director of online gourmet food website Gourmet Shopper
His work has taken Ian across the Asia Pacific region where he developed his study of cultural interactions and social behaviour.