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Frontiering is a boutique agency specialising in Social Media Marketing

The last few years has seen a big shift in media, that has given consumers an unprecedented ability to share their opinions.  These open conversations encourage and connect people are known as Social Media.

Our Mission is –   To design and implement conversational hubs whose social interaction provide a mutual value to organisations and consumers.
Our Tag Line – “Listen, Engage, Influence“  describes our approach to Social Media Marketing, which are organised along the following service lines.


A prolific blogger, Ian Farmer’s energy and passion are evident in his ability to interpret future trends to creatively develop innovate uses. Ian is the Managing Partner and founder of Frontiering – a boutique marketing agency focused on social media marketing

Prior to this Ian was the Social Media Practise Manager at Bullseye – a Ian Profile Pic smallLeading Digital Agency, where he pioneered social media monitoring and engagement strategies for many clients including Blackmores and Vicroads.
Ian also had an extensive career with the Mars group spanning a number of roles across IT, marketing, and business development.
Ian co-founded and still a current director of online gourmet food website Gourmet Shopper
His work has taken Ian across the Asia Pacific region where he developed his study of cultural interactions and social behaviour.

Ian Farmer is a Digital Strategist and Social Media consultant, helping brands and organisations to Listen, Engage and Influence conversations.

View Ian Farmer's profile on LinkedIn


Ian Farmer

Australian Company Number  114 485 200
ABN 79 158 945 303

NSW, Australia

+61 417 460 518

email:    ian AT