What do you do during TV Ad Breaks?
Facebook have published a report that suggests more and more people are turning to their smart phones during ad breaks, to check Instagram, Facebook, or the latest news.
That’s not great news for TV Advertising
Campaign highlight
STABILO’s Brilliant Ads That Highlight ‘Invisible’ Women is a great campaign that really “Highlights” the product feature
Check the others out here
Shoppable instagram posts
Selling via Instagram has become easier with Instragram’s shopping on Instagram feature now rolled out globally.
How to Use Instagram\’s Shoppable Posts http://bit.ly/2lBiTup
This is a great way for brands to link their products to their e-commerce sites.
Pasture to Plate – increasingly more important
Consumers are caring more about how brands present their pasture to plate story.
This report from Nielsen suggests that transparency is a key driver of FMCG growth.
Augmented Reality – helps with Pool shots
This is a very cool use for Augmented Reality.
The fun and interactive system known as Pool Live Aid allows for dramatic real-time updates to the pool action, so that it not only entertains but serves as a straightforward teaching tool. Most importantly, it’s designed for players of all skill levels: the use of the automatic recording of shots function, for instance, assists more skilled players, while the real-time trajectory calculations would benefit any player, regardless of level.
Talk to Books
Google has unveiled a new tool called “Talk To Books,” a new search tool which uses semantic search to search based on meaning, rather than mere keywords, and powered by the Google’s machine learning AI which is uused to implement ‘smart’ email replies – to provide an entirely new way to explore books.
What happens when, for the first time in human history, books can be searched at the sentence level, rather than at the author or topic level?
Well as the video above suggests, book reviews will get much easier.
The future of retail
Trendwatching have just published a trend titled The Future of Retail which details these 5 insights.
1. MAGIC POINT OF SALE
Consumers now expect to summon retail brands as they would a genie from a lamp.
2. DEEP RETAIL
In 2019, smart retail brands know their customers better than customers know themselves.
3. CULTURE CLUBS
Your internal culture is your brand. So do more to help your people flourish.
4. A-COMMERCE
From discovery to delivery, retail brands are automating the customer journey.
5. PRACTICAL POST-DEMOGRAPHICS
Inclusive marketing is no longer enough. Time to to reimagine everything you do around true diversity.
Universal Language of Pain
Mercedes & Thai health unites to create the Universal Language of Pain https://www.universallanguageofpain.com
Mercedes vehicles are used as ambulances in Thailand so this partnership makes good brand sense.
Wine AR
Great example of engagement with a product using storytelling
19 Crimes – wine bottle AR
Road charging cars
The road that charges your electric car https://www.autocar.co.uk/car-news/new-cars/road-charges-your-electric-car … #auto #innovation
