Phil Dobbie from BNET interviews me on the 3 elements to the Social Media Action Plan – Listen, Engage, Influence
It’s also on iTunes here: http://itunes.apple.com/podcast/bnet-australia-bnet-australia/id287363656
Follow the BNET podcasts here http://www.bnet.com/topics/btalk+australia
CHOICE reviews group buying websites to bring you the best bargains.
Digital Tip » Measuring social media influence:
Facebook | Social Media for Nonprofits
Facebook Considering Virtual Currency System?
Posted from Diigo. The rest of my favorite links are here.
My updated Social Media Action Plan presentation
Social Media – What is it?
“Open Conversations that encourage participation and connect people”
Why it matters
– “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”
What to do about it ?
– Can’t control it
– Ignoring it just elimates you from the conversation
Social Media Action Plan
1. Listen (online monitoring .. what and how, discovery of risks, consumer insights)
“The Development of a process
to understand the conversations,
and action the insights”
o Permission to engage
2. Engage (social engagement policies, leveraging employees, integration, consumer insights)
“Participation Participation Particpation is the new Location Location Location”
o Permission to influence
3. Influence (identifying & rewarding fans, innovation, research)
– Future trends (social commerce, location based information, filtering, privacy & fraud)
Fascinating Social Media Facts of Year 2010 | Social Media Today
15 Open Source eCommerce Platforms – tripwire magazine
Digital Ministry – Mobile stats – the obvious and the not-so-obvious
Shop Pampers Now – Powered by Amazon on Facebook (3)
48ers – Realtime Social Search
YouTube – The Future of Shopping
10 Ways for E-mail Marketers to Survive Facebook Messages – MarketingVOX
Madison Avenue and the Land of Make Believe
The ‘Path’ to Social Network Serenity Is Lined With 50 Friends | Epicenter | Wired.com
Coca-Cola Launches New Social Media Policy | Digital Buzz Blog
Help Santa find a home with RealestateVIEW.com.au – Win 1 of 5 $500 Prizes
Promotion clues listed on Twitter / Facebook
Posted from Diigo. The rest of my favorite links are here.
Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence
Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.
An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time. The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.
What insights are you gaining from monitoring social media?
Awareness, Inc. | Social Marketing Software
How to set up a Facebook Deal (a walkthrough)
Twilio Cloud Communications: Web Service API for building Voice and SMS Applications
Email segmentation and targeting options > Smart Insights Digital Marketing
Posted from Diigo. The rest of my favorite links are here.
Here’s a nice campaign from M&M’s Cananda engaging consumers across a number of social media platforms with clues to find the Red M&M http://www.facebook.com/mmscanada
Clues are seeded on the M&M’s YouTube, Twitter, Foursquare and Facebook which you then use to search on the Findred.ca site using a customised Google Street view map inteface.
Posted from Diigo. The rest of my favorite links are here.
Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from 38 markets and 23,200 respondents in Wave 4)
As usual it’s filled with great information and updated statistics
3 Search Engine Ranking Basics
20 Useful Social Media Resources for Non-Profits | DreamGrow Social Media
Posted from Diigo. The rest of my favorite links are here.
