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Creative Origami

I’ve always loved stories that are built from clay models &  lego bricks, because as well as watching the story unfold, a part of me is fascinated with the artistic patience required to produce them.

Working for ASICS, agency Nordpol+ Hamburg commissioned Sipho Mabona who has created this gem of a story with Origami which is not only entertaining, but is so on brand for ASICS.

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.

Tweeting Bike for Festival updates

The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.

Pete Fowler's Tweeting Bike

Pete Fowler's Tweeting Bike

It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.

You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.

The agency behind this initiative is Chance Collective #twike

Engaging Fans

Here’s a great example on how to engage the socially influencial fans of your brand.

You”ll notice the campaign describes several phases of any social media campaign, including

  • Recruitment of fans
  • Engagement of fans
  • Helping fans enlist their connections

Weekly links (weekly)

Posted from Diigo. The rest of my favorite links are here.

2010 Predictions from TrendsSpotting

This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.

Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”

Worth a read.

Weekly links (weekly)

Posted from Diigo. The rest of my favorite links are here.