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Insta-Whopper

Insta-Whopper in Spain – Burger King let’s consumers customise their whopper via @instagram

Creating Content for SEO

Here’s a great infographic that has some great tips on creating content optimised for search.

Brafton's Infographic: Why Content for SEO?

Here are 23 tips from Google (via their blog) on how to create the best content

  1. Would you trust the content in this article?
  2. Is this article written by a thought leader who is passionate about there topic?
  3. Does the blog or website have duplicate or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you trust this site enough to give your credit card information?
  5. Is the spelling in the article correct?
  6. Is the content written for search engines or is it created for creating reader interest?
  7. Does the article provide original content or information such as research and expert analysis?
  8. Does the page provide better value when compared to other pages in search results?
  9. Is the quality control of the text article obvious?
  10. Is the article presenting both sides of the story?
  11. Is the blog a respected and recognized authority on the topic?
  12. Has the content been scraped and sourced from many writers and websites, then spread across a network of almost faceless network of sites (also known as content farms)?
  13. Was the article edited with care or or is it sloppy?
  14. If you were looking for health advice would you trust the content of the website?
  15. Is the brand viewed as an authoritative source when mentioned by name?
  16. Is the content comprehensive and broad?
  17. Is the information obvious or does it provide in depth insights?
  18. Would you want to bookmark it to read later and also so valuable that you would want to share with it with friends?
  19. Is the blog or website full of ads that distract you from reading the articles and view the content?
  20. Is the quality of the article so good that you would expect to read it in a magazine or printed publication?
  21. Are the articles brief and superficial with little specific detail that adds real value?
  22. Is the blog created with great care and attention to detail?
  23. Would users complain when they see pages from this site?

Content Curation solutions to disrupt online research

I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Storify is one of the simplest offerings which is more designed to curate social comments around a particular topic into a story, and provides functionality to embed that story for syndication.

Publishthis offers an extended solution starting with topic discovery, through curation to the generation of automated content feeds that can be optimised and published to the WordPress content management software.

 

Skift is an example that uses the Publishthis platform and provides a content curation channel around the travel industry niche, offering analysis, research, news and information for the
travel industry, and the international business traveler.

So far .. it seems humans are still required to deduce insights, but as it gets easier to sort curated content from the total online clutter, it will become much more cost effective to both test the deduced insights and further refine them into more detailed segments.

What type of Prosumer are you?

Euro’s Prosumer report is an excellent article that describes the attributes of lead consumers

Download from here

Prosumer Quiz Image

See what type of Prosumer are you here

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