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The future of retail

Trendwatching have just published a trend titled The Future of Retail which details these 5 insights.

Consumers now expect to summon retail brands as they would a genie from a lamp.

In 2019, smart retail brands know their customers better than customers know themselves.

Your internal culture is your brand. So do more to help your people flourish.

From discovery to delivery, retail brands are automating the customer journey.

Inclusive marketing is no longer enough. Time to to reimagine everything you do around true diversity.

Road charging cars

The road that charges your electric car … #auto #innovation

CPR meets Aerobics

CPROBIC burn more than 400 calories in class while learning from CPR-certified trainer from Virgin Active Thaliand #innovation #health


Insta-Whopper in Spain – Burger King let’s consumers customise their whopper via @instagram

Creating Content for SEO

Here’s a great infographic that has some great tips on creating content optimised for search.

Brafton's Infographic: Why Content for SEO?

Here are 23 tips from Google (via their blog) on how to create the best content

  1. Would you trust the content in this article?
  2. Is this article written by a thought leader who is passionate about there topic?
  3. Does the blog or website have duplicate or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you trust this site enough to give your credit card information?
  5. Is the spelling in the article correct?
  6. Is the content written for search engines or is it created for creating reader interest?
  7. Does the article provide original content or information such as research and expert analysis?
  8. Does the page provide better value when compared to other pages in search results?
  9. Is the quality control of the text article obvious?
  10. Is the article presenting both sides of the story?
  11. Is the blog a respected and recognized authority on the topic?
  12. Has the content been scraped and sourced from many writers and websites, then spread across a network of almost faceless network of sites (also known as content farms)?
  13. Was the article edited with care or or is it sloppy?
  14. If you were looking for health advice would you trust the content of the website?
  15. Is the brand viewed as an authoritative source when mentioned by name?
  16. Is the content comprehensive and broad?
  17. Is the information obvious or does it provide in depth insights?
  18. Would you want to bookmark it to read later and also so valuable that you would want to share with it with friends?
  19. Is the blog or website full of ads that distract you from reading the articles and view the content?
  20. Is the quality of the article so good that you would expect to read it in a magazine or printed publication?
  21. Are the articles brief and superficial with little specific detail that adds real value?
  22. Is the blog created with great care and attention to detail?
  23. Would users complain when they see pages from this site?