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Frontiering Talk

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Skin framing billboards!

A new company in the US called Lease your Body is building a business on leasing out it's members to Advertisors willing to pay them to wear temporary tattoos. Advertisors can browse the growing list of more than 2500 members and pay from $100 to $5,000 for 30...

Shape fitting door !

In a world of increasing customisations, Tanaka have released an automatic door that goes beyond the standard door that opens when you set off a particular sensor. This door calculates the shape of the person or object approaching and using clever horizontal sliders,...

Sample this !

For years new products have tried to get our attention by using Sampling. Last month I was given 3 tea bags at a Sydney train station neatly enclosed in an envelope advertising the new lipton tea favours. Train stations are not a bad way to sample in mass,...

Purple Cows are for real!

Many of you would have heard of or even read Seth Godin's excellent book, Purple Cow. The book articulates in an inspiring and easy to read style the challenge facing the modern marketeer .. that of trying to create something that is truely remarkable in a world where...

Advert-a-Mat !

As the price for LCD and Plasma screens continues to fall, marketeers are begining to use them to communicate to consumers at or close to the point of purchase. From a subtle "Would you like fries with that?" message at consumer facing side of the checkout, to more...

If you are going to think Big, do it right !

In contrast to my recent post about the small Blowfly brewery, Carlton United Breweries (Fosters) have created a big advertisement that is continuing it's current theme of recognizing that consumers are wise to the same old ads. Whilst this ad would have cost a...

Boutique Branding

As our supermarket shelves become more and more full of home brands (generics), the desire to be different or unique is creating a whole new trend in boutique branding. Boutique and Brands is almost an oxymoron because once the lifecycle of a product gets to a stage...

On Pack .. the untapped communication medium

As the rise and rise of Generic brands begin to dominate our grocery isles, it is any wonder Branded manufacturers are wondering what they can do to convince their consumers of the additional value in branded products. Whilst key product positioning within the...

Podcasts

Podcasting is gathering favour thanks to Apple who have now incorporated Podcasts in their menu structure of itunes version 4.9 What is a Podcast? Here's the definition from The Podcast Network "The long story...a podcast is an audio show similar to a radio broadcast...

Add that something special to your drink?

We have heard of pass the salt, but how about "pass the straw"? Yes .. you will soon be able to get your favourite flavour delivered via a straw. Unistraw™ is a patented straw drinking system that delivers flavours, nutrition, energy, or specific pharmaceuticals...

"Do fail to learn, don't fail to learn"

Failure is a great learning tool, if you learn from it

"Make the right thing to do the easiest thing to"

Change management success

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