Select Page

Weekly links (weekly)

Posted from Diigo. The rest of my favorite links are here.

Weekly links (weekly)

Posted from Diigo. The rest of my favorite links are here.

Social Media Maturity within Corporations

Here’s a recent presentation from Jeremiah Owyang which examines the various team structures used to drive social media within corporations, and forecasting the changing challenges.

It suggests that 2011 will be a year where integrating social media into other web activities.  This tends to be a gradual process often impacted by desire to deliver engagement metrics.
I’m hoping that 2011 will be a year of Engagement Metrics – a year where they can be clearly seen to impact brand health.

View more presentations from Jeremiah Owyang.

Weekly links (weekly)

Posted from Diigo. The rest of my favorite links are here.