My updated Social Media Action Plan presentation
Social Media – What is it?
“Open Conversations that encourage participation and connect people”
- FACEBOOK 9.7 million Australian’s on Facebook
- oTWITTER 800 tweets / second
- Youtube 2 billion views/day
Why it matters
– “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”
What to do about it ?
– Can’t control it
– Ignoring it just elimates you from the conversation
Social Media Action Plan
1. Listen (online monitoring .. what and how, discovery of risks, consumer insights)
“The Development of a process
to understand the conversations,
and action the insights”
- Use advanced search
- RSS feed (Speed reader)
o Permission to engage
2. Engage (social engagement policies, leveraging employees, integration, consumer insights)
“Participation Participation Particpation is the new Location Location Location”
- Content strategy
- Social Media Engagement polic
- Identify places to engage – comment
- Join Relevant Group
- Leverage Employees
o Permission to influence
3. Influence (identifying & rewarding fans, innovation, research)
- Identify and reward fans
- Establish conversational metrics
- Remember most social media is positive
- “Don’t Fail to Learn .. Do Fail to Learn”
– Future trends (social commerce, location based information, filtering, privacy & fraud)
Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence
Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.
An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time. The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.
What insights are you gaining from monitoring social media?
Here’s a nice campaign from M&M’s Cananda engaging consumers across a number of social media platforms with clues to find the Red M&M http://www.facebook.com/mmscanada
Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from 38 markets and 23,200 respondents in Wave 4)
As usual it’s filled with great information and updated statistics