Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence
Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.
An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time. The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.
What insights are you gaining from monitoring social media?
Here’s a nice campaign from M&M’s Cananda engaging consumers across a number of social media platforms with clues to find the Red M&M http://www.facebook.com/mmscanada
Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from 38 markets and 23,200 respondents in Wave 4)
As usual it’s filled with great information and updated statistics
Nice presentation from Tiphereth Gloria which looks at how Social Media Personas can differ from the Real You. Social Personas:How different is the real you from the social media you? Implications for social marketing
Here’s a great presentation from Raffi Krikorian that runs through a series of stats related to continued growth of Twitter