Universal Language of Pain
Mercedes & Thai health unites to create the Universal Language of Pain https://www.universallanguageofpain.com
Mercedes vehicles are used as ambulances in Thailand so this partnership makes good brand sense.
Socialisation of the Organisation
Having worked in Knowledge Management for a large multinational I have had experience in the challenges involved in realising the value of shared wisdom across the organisation, without enforcing the burden of overcomplicated information categorisations.
So I read with excitement this manifesto on Social Architecture which provides a cleverly thought out view on how organisations can embrace socialisation to generate real value.
Life socialises their Timeline maker
Life.com is now allowing people to use their photos and their timeline maker to tell and share stories.
Facebook, Twitter, Yahoo and Google users can connect to Life.com using their preferred profile and begin creating a timeline right away. Completed timelines can also be shared on Facebook.
The Life.com editorial staff has created some sample timelines to give you a taste of what you can create such as the vibrant World Cup Winners Throughout the Years
Check it out http://www.life.com/timeline
Tweeting Bike for Festival updates
The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.
Pete Fowler's Tweeting Bike
It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.
You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.
The agency behind this initiative is Chance Collective #twike
Google Wave explained
One of the hottest news for social communication this month was the beta launch of Google Wave.
Like a lot of people, I’m still waiting for my Beta invite – Google released 100K invites on Sept 30, 2009, and hopefully a 2nd wave of invites will come soon. {Update : Thanks to Gus for sending me a twitter invite soon after this post was published)
Whilst there is no shortage of commentaries on the product, such as this one from PC world, this 2 min video from Epipheo Studios does a great job of explaining the background need for a new way to collaborate, and the major features that Google Wave seeks to address.
Here’s a screenshot of Google Wave, highlighting how Wave extends the inbox to incorporate discussion, attachments, and lists the contributors.
video via FRANkVize
Collaboration efficiency is at the heart of Knowledge Management, and it’s exciting that Google Wave will be run as an “open source” project becoming a valuable building block for a new range of collaboration tools.
Having experienced Google Wave, I can say that it definately delivers on providing efficiences in collaboration, but does remind me of the hope I felt when Lotus Notes came out.
Editing the content nuggets from the things where the content value has a very short shelf-life is one of the key challenges for community administrators.
Google have published one of their presentations on Google Wave from May 2009 (1 hour, 20 mins in length), which covers the product in more detail. Incidentally, Google Wave was developed out of the Google offices in Sydney Australia!
You can sign up for the 2nd wave of Google Wave invites here
Update: For a comprehensive guide to Google wave Gina Trapani and Adam Pash have created this Complete Google Wave Guide
Social media used for digital activism
Social Media has brought content creation tools to consumers, allowing an efficient means for organizing, facilitating outreach, encouraging dialogue and raising money.
This video describes how social media is being used in Lebanon for “digital activism”.
Successful cause initiatives such as Kiva (Microfinance), myC4 (Microfinance & Mentoring), Build An African School (Financing new schools in Africa) and MobileMovement (Microfinance using mobiles) all understand that the social media landscape provide consumers the means to more deeply engage with the cause, and in doing that these initiatives are reaping the benefits of communal support.
