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Content Curation solutions to disrupt online research

I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Storify is one of the simplest offerings which is more designed to curate social comments around a particular topic into a story, and provides functionality to embed that story for syndication.

Publishthis offers an extended solution starting with topic discovery, through curation to the generation of automated content feeds that can be optimised and published to the WordPress content management software.

 

Skift is an example that uses the Publishthis platform and provides a content curation channel around the travel industry niche, offering analysis, research, news and information for the
travel industry, and the international business traveler.

So far .. it seems humans are still required to deduce insights, but as it gets easier to sort curated content from the total online clutter, it will become much more cost effective to both test the deduced insights and further refine them into more detailed segments.

What type of Prosumer are you?

Euro’s Prosumer report is an excellent article that describes the attributes of lead consumers

Download from here

Prosumer Quiz Image

See what type of Prosumer are you here

Vending Machine – Facial Recognition

Kraft has invented a vending machine that analyses your face to predict what you want to eat.

It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even provides food samples. While you operate the touchscreen on Kraft’s “Meal Planning Solution”, a camera analyses your face to determine your age and gender, the better to anticipate what you want to eat.

The screen advisor will also suggest recipes based on the shopper’s meal-time intentions: a weeknight dinner, for example, or a weekend dinner party, or game day potluck–using Kraft dressings, CoolWhip, or Ritz crackers.

If shoppers are willing to assist the effort by swiping their local market’s loyalty card or their mobile phone, the kiosk can make recommendations based on past purchasing history. The kiosk syncs with Kraft’s iFood Assistant, which allows shoppers to add recipes, shopping lists, etc. to their smartphones via a barcode scanner.

Best of all, it will dispense a sample, so you can continue your trip down the aisles fueled by Oreos or Triscuits.

If the experience of using these vending machines is engaging, I would expect these machines to start appearing across retail outlets over the next 24 months.

See also this emerging technology for Addidas which is part of Intel’s Virtual Footwear wall