PostPost is an interesting mashup that presents your facebook wall as a nicely formatted news feed
We’ve been talking to clients a lot recently about the changing “content exchange” and in particular the challenges of harnessing community content.
This presentation looks at the way the web is being “packaged” and rold in the form of “Social Entertainment”, complete with some informative research.
My updated Social Media Action Plan presentation
Social Media – What is it?
“Open Conversations that encourage participation and connect people”
- FACEBOOK 9.7 million Australian’s on Facebook
- oTWITTER 800 tweets / second
- Youtube 2 billion views/day
Why it matters
– “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”
What to do about it ?
– Can’t control it
– Ignoring it just elimates you from the conversation
Social Media Action Plan
1. Listen (online monitoring .. what and how, discovery of risks, consumer insights)
“The Development of a process
to understand the conversations,
and action the insights”
- Use advanced search
- RSS feed (Speed reader)
o Permission to engage
2. Engage (social engagement policies, leveraging employees, integration, consumer insights)
“Participation Participation Particpation is the new Location Location Location”
- Content strategy
- Social Media Engagement polic
- Identify places to engage – comment
- Join Relevant Group
- Leverage Employees
o Permission to influence
3. Influence (identifying & rewarding fans, innovation, research)
- Identify and reward fans
- Establish conversational metrics
- Remember most social media is positive
- “Don’t Fail to Learn .. Do Fail to Learn”
– Future trends (social commerce, location based information, filtering, privacy & fraud)
Twitter Co-founder Evan Williams talks about the ideas for driving twitter’s growth in the future.
Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.
Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening. First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.
To generate interest, they provided the incentive that the first person to tag their name to a product in the pictures, won that product !
As people tagged themselves to the pictures, their friends were made aware of the free offering via their facebook news feeds and hence interest in tagging themselves to a new bed, rug or vase spread quickly.
Here’s an updated video from the team at Socialnomics which includes some great examples of how social media is used to deliver real business results.