Run like a girl
Insightful campaign from Always which challenges the stigma of #likeagirl and celebrates what it means to be a girl.
Puberty’s not easy and can have a dramatic impact on girl’s self-confidence.
Campaign highlight
STABILO’s Brilliant Ads That Highlight ‘Invisible’ Women is a great campaign that really “Highlights” the product feature
Check the others out here
Universal Language of Pain
Mercedes & Thai health unites to create the Universal Language of Pain https://www.universallanguageofpain.com
Mercedes vehicles are used as ambulances in Thailand so this partnership makes good brand sense.
Sinners and Saints of Social Media
Excellent and insightful presentation from @missrogue on what reallly works and what doesn’t in the world of social media, creatively organised by sins and virtues.
Christmas Card campaign
Taking inspiration fromChristmas Cards on Wheel, visitors to the site can control the camera on wheels and take pictures of the Christmas scene and send as real cards to friends and family. A live camera travels around the Christmas scenes and users can take endless variations of photos. Visitors to the site can also choose to be the driver of the “train” and decide what should happen in the live surrounding.
GPS hidden in Laundry Detergent – locates prize winners
Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking 🙂
