The User Interface (UI) of any system is critical to the success of the application, and that is why major software companies have roles for UI experts. But now you can record and then watch the trail of your consumer clicks thanks to a product from ClicTale.
Clicktale has a useability study (part 1 and part 2) which discusses findings based on their tracking service.
The key ones are
• While most web pages have a vertical scroll-bar, visitors scrolled all the way to the bottom in only 20% of the recorded visits.
• Users scroll based on relative position inside the page, not based on absolute position in terms of pixels. In other words, the same number of page viewers will tend to scroll halfway or three-quarters through a page, regardless of whether the page size is 5,000 pixels or 10,000 pixels.
• The top and bottom of a web page are the most valuable areas in terms of visitor attention. Users spend an average of 24 seconds near the top and 14 seconds near the bottom as opposed to 8 seconds at the middle.
In addition ClicTale has release a heatmap product which describes
Attention Heatmap shows how much attention a specific webpage area is getting from the visitors who visited that area, as measured by average time.
Total Time Heatmap shows the total time that all visitors were exposed to a specific webpage area.
Visitors Heatmap shows the number of visitors and the percent of all visitors that looked at every area including the page bottom.
Pageviews Heatmap Given that a single visitor may visit a webpage several times, the Pageviews Heatmap shows the number of pageviews recorded at every area on the webpage.
I think this service is a great tool for monitoring the way people navigate your site.
Many consumers are frustrated when wanting to interact with corporations. Phone calls met with “please hold” notices, or emails that get a “thanks for your input” reply, but nothing further.
Getsatisfaction is trying to solve these challenges by providing a place where consumers and marketeers can communicate. They call it “people-powered customer service” and allows consumers a platform where they can converse about customer service issues specific to a particular company or product.
Examples are this request on the Product “I want Sandy”, which is a pretty cool reminder service that I have been testing out. The replies to the initial request include suggestions and claficiations from a representative of “I want Sandy“, and demonstrate how effective this is.
Participants in the conversations can include other consumers or employee representatives (declared as such), and the ability to rank useful posts enable the community rated posts to bubble to the top.
Discussions are controlled by the community, providing a freedom that is harder to provide inside normal corporate consumer response services. From a corporate view, representatives are encouraged to respond to feedback in a collaborative way.
Currently the service is free, although I suspect it gains traction they could monetise the service by either charging corporate participation on a monthly fee, or offering extended offerings that are paid for.
Perspective: More and more consumers are willing to express their opinions about your products and services, and brands that ignore these conversations do so at their own risk.
The site is not the fastest, so a little patience is required, but I can see the appeal to overcome some of the unknowns about purchasing clothes. I suspect technologies like this will only get better.
It would be great if they opened up their API (for turning designs into virtual clothing), as this would allow individual designers to upload their own outfits. I also think is a taste of how you might be able to integrate selling fashion with entertainment. Imagine watching a movie, and then clicking on an actor/actress to add their outfit to your virtual model, get some input from your social network before deciding to purchase !
I like to listen to visual communications, and I am most comfortable talking while drawing images and diagrams. So the idea of a visual search engine appeals to me. Quintura is just that. You start by typing in a search string, and then navigate across a visual cloud map to zoom into the accurate definition or meaning you are after.
Here’s the result when you search on Frontiering.
As you select related nodes to the original search string, additional words are added to the search string which refines the search, which is supplied by Yahoo. Notice if you steer towards People, and Process you will end up with a link to ReCareering.
You can also embed the result of a search into a webpage as I have done above.
Quintura even have a special portal for Kids searching which is worth checking out.
There were 2 reasons why I decided to move my blog from B2evolution into WordPress. Firstly, was to provide a greater management of unwanted SPAM, and the second was to get access to the growing number of available Widgets that various sites are now providing.
Wii’s NiGHTS: Journey of Dreams, will soon include a mini-game called A-list that will utilise Wii’s Weather channel to incorporate real weather into the game’s play.
Perspective: Whilst this is a cool feature for a game, I can see this technology being used by computer controlled houses to alter lighting, update shopping lists, display pictures to remind younger kids of what to wear, etc.