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Facebook surpasses 500 million

Facebook’s growth continues, here’s the latest statistics

facebook

People on Facebook

  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook

Activity on Facebook

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Global Reach

  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application

Platform

  • More than one million developers and entrepreneurs from more than 180 countries
  • Every month, more than 70% of Facebook users engage with Platform applications
  • More than 550,000 active applications currently on Facebook Platform
  • More than one million websites have integrated with Facebook Platform
  • More than 150 million people engage with Facebook on external websites every month
  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook

Mobile

  • There are more than 150 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Graph of Facebook growth from Inside Facebook

Augmented Reality Kung Foo gaming

It’s amazing how technology is changing the world, and whilst gaming has had the reputation of taking people away from activity, camera technology is inspiring active games.

Kung-Fu Live is one example in which your image is placed directly into the game, and real movements are translated into in-game actions. As the video below shows, you’ll be able to kick and punch wildly into the air to take down virtual baddies.

This is one of the few games designed exclusively for the PlayStation Eye camera.

Make sure you put away things like lampshades before playing !

Virtual Make up Mirror

Want to know what your face would look like wearing a certain type of make up .. without touching your face?  Well you could always summon up a magin mirror with the words “Mirror Mirror on the Wall, show me my face with make up all”.

And if that doesn’t work, you can head off to the Takashimaya department store in Tokyo and use their Digital Cosmetic Mirror.

The Digital Cosmetic Mirror lets store patrons test makeup and recommendations without actually applying anything to their skin.

Customers begin by allowing the mirror’s camera to scan their face, generating a set of customised recommendations. Using the device’s touch-screen interface, they can then ask to see specific types of makeup on their face, and the mirror paints those products on virtually and in real time. Different colours and formats can be applied and removed with the touch of a button, and consumers can print out ‘before’ and ‘after’ photos of the looks they like best.

Cleverly, the printout includes purchase information which no doubt helps drive sales of the brands on offer.

This video gives you a closer look.

Tweeting Bike for Festival updates

The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.

Pete Fowler's Tweeting Bike

Pete Fowler's Tweeting Bike

It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.

You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.

The agency behind this initiative is Chance Collective #twike

Engaging Fans

Here’s a great example on how to engage the socially influencial fans of your brand.

You”ll notice the campaign describes several phases of any social media campaign, including

  • Recruitment of fans
  • Engagement of fans
  • Helping fans enlist their connections