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Social Media Statistics

Social Media continues to be a topic generating quite a bit of buzz, and sometimes this buzz comes in the form of statistics.

Gary Haynes from Personalize Media has created this counter which demonstrates the raw volume of time and dollars associated with several key social media entities.

Here’s some of the key stats

  • * 20 hours of video uploaded every minute onto YouTube (source YouTube blog Aug 09)
  • * Facebook 600k new members per day, and photos, videos per month, 700mill & 4 mill respectively (source Inside Facebook Feb 09) .. Facebook now boasts more than 8 million Australian active users
  • * Twitter 18 million new users per year & 4 million tweets sent daily (source TechCrunch Apr 09) .. there are 1.5 million Australian twitter users
  • * iPolicy UK – SMS messaging has a bright future (Aug 09)
  • * 900 000 blogs posts put up every day (source Technorati State of the Blogosphere 2008)
  • * YouTube daily, 96 million videos watched, $1mill bandwidth costs (source Comscore Jul 06 !)
  • * UPDATE: YouTube 1Billion watched per day SMH (2009)- counter updated!
  • * Second Life 250k virtual goods made daily, text messages 1250 per second (source Linden Lab release Sep 09)
  • * Money – $5.5 billion on virtual goods (casual & game worlds) even Facebooks gifts make $70 million annually (source Viximo Aug 09)
  • * Flickr has 73 million visitors a month who upload 700 million photos (source Yahoo Mar 09)
  • * Mobile social network subscribers – 92.5 million at the end of 2008, by end of 2013 rising to between 641.6-873.1 million or 132 mill annually (source Informa PDF)
  • * SMS – Over 2.3 trillion messages will be sent across major markets worldwide in 2008 (source Everysingleoneofus sms statistics)

Via Laurel Papworth

Blog Action Day

October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate  change.


Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice.  Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.

Whilst there is no shortage of commentary providing information and material about how individuals can reduce their carbon footprint, I thought I’d use this post to comment on one of the outstanding features of this campaign – the Action page.  Blog Action Day’s Action page is an excellent example of making it easy for your audience to take action.

It’s good to be involved with an initiative like this where individuals can contribute content which through the power of tagging (this initiative is using the hashtag #BAD09 ), which allows the content to be aggregated and shared in real time. at

Follow the twitter stream from #BAD09 here. So far the results are quite amazing where Blog Action Day has been the top Google blog search today.

The Official Google Blog provided a green tour of their campus, Gadling is featuring green travel posts all day, and Grist has a great round-up of some of the best posts thus far. Nonprofits including Oxfam, Greenpeace , 1Sky and TckTckTck have all put up new posts.

Mainstream media is also getting involved, for example CNN has written this article about Blog Action Day.

CrunchPad – tablet pc

Looking like a big brother to the iPhone, the CrunchPad tablet PC  from Techcrunch is likely to shake up the tablet computing market.



At 18 mm thick, the tablet only works when connected to the internet.  The device takes advantage of clever touch protocols that make for efficient and pleasant consuming of content.  Rumoured to be priced at around US$300, the device could become a widely adopted method for reading online content.

As well as possibly becoming the classroom read / write pad, I can also envisage this device being the new way to browse online content while curled up in front of the fire place, as well as a kitchen helper displaying interactive recipe content.

Apple too are in the process of reinventing a tablet device, but it is likely to be released at a significant cost premium to the CrunchPad.  See coverage from Wired here.

Below is a video that shows the CrunchPad in action.

Facebook in Australia now 5.5 million

I still recall presenting the Facebook Australian population at 4.3 million around the middle of 2008.aust-facebook-stats-may2009

It’s now surpassed 5 million which means that more than 1 in 3 of Australia’s online population is on Facebook.

This is quite compelling, and its not wonder that brands and organisations are starting to allocate marketing spend to reaching this audience.

The challenge of course is that social networks don’t respond well to interruption marketing.

Social Media Marketing is growing as a niche form of marketing and whilst it’s still quite a new service,  it’s pleasing to see increasing demand as well as a willingness to embrace the changing communication protocols that social media requires.

Facebook stats from Checkfacebook

Here’s the Facebook population of the top 10 countries

1. United States 60,271,820
2. United Kingdom 17,983,160
3. Canada 11,352,400
4. Turkey 9,493,840
5. Italy 9,386,960
6. France 9,360,720
7. Australia 5,489,240
8. Colombia 4,605,260
9. Chile 4,558,560
10. Spain 4,478,380