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Internet advertising revenue continues to rise

Internet advertising revenues in the US hit $5.8 billion for the first quarter of 2008 reflecting a 18.2 % increase on the same period in 2007.

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Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)

“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”

The growth of advertising networks and recognition of better ROI metrics associated with the online channel, are no doubt fuelling this rise in digital spend.

The challenge for both brands and advertising agencies is to make sure this investment is used to develop engaging experiences.

A new way to learn Chinese

A team of developer’s funded by Michigan State University and the Office of the Chinese Language Council International have come up with a browser-based MMORPG (Massive Multiplayer Online Role Playing Game) that teaches players how to speak Mandarin Chinese.

By interacting in the Zon environment you will be exposed to Chinese language and cultural knowledge in a new and exciting way. Everything that you do in the game is another chance to learn new words, phrases and cultural info about China. Never before has learning Chinese been more fun. Once you log in to the Zon Environment server, your avatar will show up in the Beijing International Airport. The airport has everything you need to get acquainted with Zon. As you explore the airport, notice that all interaction is done by clicking on the different pieces of the world. You’ll find a large variety of interactive objects to explore in Zon. You can observe authentic conversation and examine the vocabulary and grammar with the language tools, engage in interactive conversations, solve puzzles, play trivia or just play the games at the arcade for fun.”

If intrigued sign up for the beta

Initiatives like this and social networks such as Live Mocha are proving that you can take some of the advantages of real time interactions and socialisation and deliver them via new and exciting online mediums.

News Gaming mashup

MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.

The news experience includes this spectrum which is very engaging.

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There is also a Newsblaster tool which lets you read the news while you are playing an online game.

To promote this feature, MSNBC setup the world’s first interactive cinema crowd game.

Cinema goers became human joysticks as the collective crowd body movement controls the functions of a game controller.

 

NBC New’s social education iCue site is also mixing news videos with study guides and educational games in what they hope will satisfy Generation Y’s shorter attention span.

Google is now a TV ad broker

Google has just announced a new web based purchasing and analytics system that allows anyone to run television commercials.

The system has been available as a trial program for about a year, and this announcement now opens the system up for everyone to use using this simple process.

-  Select your target audience

-  Choose the networks, days and times, and  the specific programs you want your ad to run on.

– Choose the cost-per-thousand impressions you’re willing to pay

You don’t pay until your ad airs on TV.

Like Adwords, Google is hoping to reduce the complexity of advertising and also providing the necessary self service tools that make the process scalable. 

Google’s Ad Creation Marketplace also provides you with the tools to connect with pros who will provide scripting, copywriting, editing, production and voiceovers for your ad.

The interesting thing about Adwords is that it levels the playing field for the advertisers, so big global brands don’t get a significant benefits for large spending volumes.  For TV advertising, companies get rewarded by distribution networks for bulk purchasing, effectively reducing the appeal to large brands. However, the transparency of the pricing may have an effect on the TV media buying industry.

Google is no doubt hoping that it can take advantage of monetising video content in the same way it has monetised search.

Video content will continue to grow, and whether the content is consumed via television or online, providing a simple interface that is open to everyone to both sell and buy advertising is going to have wide appeal. 

iBar™ now in Australia

New interactive technologies can help to bring brands or big ideas to life.
Bullseye in partnership with 808South are pleased to announce Australia’s first client demonstration of the iBar™.

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Speaking about the technology, Ian Farmer Senior Brand Strategist for Bullseye said

“The iBar™ has received many innovation awards in Europe and we are excited about the digital possibilities this technology can provide to Australia. Designing a creative set of interactive experiences is an integral part of producing a rewarding and engaging brand interaction”.

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Intelligent surface system

iBar™ takes consumer interaction to a new level. Integrated video projectors beam content onto the bar surface and the intuitive tracking system creates a new connection between real life products and dynamic digital content. This turns the bar into a giant touch sensitive screen allowing multiple people to interact with the content at the same time.
Coloured lights, animations or any rich media content can illuminate, link and follow every movement of a hand, bottle or glass.

The iBar™ software consists of two parts – tracking and displaying. All objects are tracked and their position is transmitted to the displaying-software. The displaying software can be adapted to your needs. The use of pictures, text, movies, animations or any visual content is possible. iBar™ is a modular, stand alone system that can be configured to suit your needs. The modules are 2m long and can be linked together to form a seamless interactive surface of virtually any length.

The iBar™’s can also be networked wirelessly to allow interaction between two or more separate units. Content can also be streamed via the net and bars can be fitted with Bluetooth technology to allow consumers to download content. Each portable module consists of its own cameras, projectors and computers. Any number of iBar™ modules are available for hire on short and long-term arrangements.

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