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Ikea’s clever Facebook campaign

Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.

Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening.  First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.

To generate interest, they provided the incentive that the first person to tag their name to a product in the pictures, won that product !

As people tagged themselves to the pictures, their friends were made aware of the free offering via their facebook news feeds and hence interest in tagging themselves to a new bed, rug or vase spread quickly.

Social Media traffic catches Search

Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.

Hitwise - social media v search

Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.

top10sml

The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.