Wine AR
Great example of engagement with a product using storytelling
19 Crimes – wine bottle AR
2011 Mobile in Review
In 2011, the mobile space saw profound growth and a vast array of new wireless innovations and services emerge. Here’s a great video from mobile future looking at the major accomplishments and ground-breaking developments in the wireless space this yeardeo from Mobile Future
Facebook Places
Facebook Places announced their new location based service which will bring Foursquare functionality to the masses.
Here’s their video explaining the features.
Foursquare is experiencing record Signups following the launch of Facebook Places –
Everything is a game
Great presentation by Jesse Schell called “Design outside the Box”
It provides some profound insight into how everyday life is becoming a game
Changing Media Landscape
The Economist has published this video which contains a series of interesting statistics about the changing media landscape.
Whilst the stats are US focused, they are representative of the changes that are occuring across the globe.
Personalised Soccer Commentary
Be a Football Hero allows you to create a personalised audio commentary.
Select your name, country, and age, and then listen to the professional soccer (football) commentary of yourself performing the ultimate football heroics.
If you like what you hear, you can order the soundtrack as a CD for 14.99 pounds.
The soundtrack is very realistic, and you get to hear your surname and age as you score the match winning goal in the dying minutes.
Be a football hero has plans to develop spin off sites for other sports including cricket, tennis, and formula 1.
I’d like to see the option to “Embed” the audio track into social media sites and blog posts, which would help spread awareness of the site, as well as act as a vechicle for product placement.
Also, as the personalised product is produced as an audio, it would be great to include the option to send an sms link to a streaming broadcast of the product, which would be excellent for mobile mediums.
