Having worked in Knowledge Management for a large multinational I have had experience in the challenges involved in realising the value of shared wisdom across the organisation, without enforcing the burden of overcomplicated information categorisations.
So I read with excitement this manifesto on Social Architecture which provides a cleverly thought out view on how organisations can embrace socialisation to generate real value.
Phil Dobbie from BNET interviews me on the 3 elements to the Social Media Action Plan – Listen, Engage, Influence
My updated Social Media Action Plan presentation
Social Media – What is it?
“Open Conversations that encourage participation and connect people”
- FACEBOOK 9.7 million Australian’s on Facebook
- oTWITTER 800 tweets / second
- Youtube 2 billion views/day
Why it matters
– “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”
What to do about it ?
– Can’t control it
– Ignoring it just elimates you from the conversation
Social Media Action Plan
1. Listen (online monitoring .. what and how, discovery of risks, consumer insights)
“The Development of a process
to understand the conversations,
and action the insights”
- Use advanced search
- RSS feed (Speed reader)
o Permission to engage
2. Engage (social engagement policies, leveraging employees, integration, consumer insights)
“Participation Participation Particpation is the new Location Location Location”
- Content strategy
- Social Media Engagement polic
- Identify places to engage – comment
- Join Relevant Group
- Leverage Employees
o Permission to influence
3. Influence (identifying & rewarding fans, innovation, research)
- Identify and reward fans
- Establish conversational metrics
- Remember most social media is positive
- “Don’t Fail to Learn .. Do Fail to Learn”
– Future trends (social commerce, location based information, filtering, privacy & fraud)
Here’s a great presentation from Raffi Krikorian that runs through a series of stats related to continued growth of Twitter
Here’s an insightful look at some of the emerging Digital Trends from Frog Design
Here’s an excellent presentation I came across today from Rob van Alphen.
Great pictures, and covers many of the issues that we cover with clients about the ways to engage with social media.