According to Goviral, these are the 5 best ad virals of 2007.
- Cadbury – Gorilla Drummer, launched online in August; agency: Fallon.
- Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York.
- Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater.
- Blendtec – Will it Blend? launched online in July.
- Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
And here’s Jimmy Maymann, Goviral’s chairman recorded at this year’s Cannes Lions delivering a informative talk about the rise of consumer engagement.