Ads are becoming more prevalent inside video media.
News Interactive (a division of Newscorp), has started putting embedded ads inside it’s daily video content. A press release on the Roo website explains,
Successful online video will provide News Interactive with additional opportunities for advertisers with 15-30 second TV-style advertising clips integrated before and after topical video clips and ads featured on main pages and with banner pop-ups.
“Advertisers are rethinking their consumer marketing strategies in the face of personalised, evolving media. Online video advertising will provide them with a new way to engage consumers” said Nic Jones.
As more and more people are using the internet to “time shift” video content, it was always going to be just a matter of time before advertising joined the fray. I think this trend will become more prominent in 2006, and new business models for selling advertising will emerge.
I don’t think it will be too long before we will see technology where different ads can be served to different people within the same video footage, based on their various profiles.
