Here’s a great video that describes how BESTBUY is using a corporate wiki to share ideas within the company.
Utilising a website that acts as a web2.0 intranet, BESTBUY employees are able to share and edit knowledge.
This video has more detail.
Social Media tools will continue to grow and exist within what is often referred to as Enterprise 2.0
For some companies this will mean another attempt to roll out a corporate intranet, but for others the concept of embracing a culture which shares knowledge and instills the right reward mechanics will provide efficiencies and a greater ability to leverage innovation.
It’s a pity the site doesn’t support a discussion area for BESTBUY consumers as well as their employees.