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Here’s a post from Shankar Gupta.

Included in his post is something that a Panelist said at the recent OMMA East Conference ..

Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran for Audi, titled “The Art of the Heist.” Just one-half of one percent of the media buy budget, Clark said, was spent on BlogAds–a firm run by panel moderator Henry Copeland, which sells ad space on some of the highest-trafficked blogs. Those ads, Clark said, ended up accounting for 29 percent of the traffic sent to the campaign’s landing page.

Blogs are usually real stories by real people about real things. Most are reasonably well categorised and therefore target a particular niche, so advertising on leading blogs is probably something that is going to continue to grow.