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BMW is not only “frontiering” new car developments, but continues to embrace new media.

Already known for new media with their BMW films, BMW now offers a range of PODCASTS and also VODCASTS.

The VODCASTS are mostly PR videos but they will inspire and excite the avid BMW car enthusiast. No doubt soon, these will automatically be delivered to your new BMW.

BMW aren’t the only car marker embracing new media. Honda has placed their new Civic ad online, (nothing special there), but they also placed a very entertaining video / vodcast of how the ad was made!

Update: BMW have just released a new site which will distribute audio books by famous crime writers and will feature BMW cars. Here’s how the site describes the books ..

Put on your seatbelt and prepare for highs, lows and plenty of twists and turns. BMW, in conjunction with Random House, brings you BMW Audio Books, a unique series of specially-commissioned short stories showcasing the work of some of the finest contemporary writing talent. Each gripping tale is yours to download for free and a new book will be available to download every two weeks. Listen to them on your MP3 player, your laptop or ideally, in the car. So sit back, hit play and enjoy the ride.