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The Blackberry is one of those devices that is very addictive. I had one for several years, when I worked in Asia, and couldn’t live without it.

Blackberry have introduced a
Ask someone why they love their blackberry
campaign, which cleverly show cases not just techno-junkie Blackberry users, but the benefits everyday consumers have from their use of this device. The stories are in everyday words and videos which makes them very real.

Blackberry are even capturing stories from consumers online .. which although slightly formal in style, is getting quite a bit of interest. It’s a pity you can’t upload Videos, link to Youtube video testimonials, or add pictures.

Perspective: How can you use your passionate consumer stories to enhance your brand?