They have even created a website utility that allows you to record a testimonial directly from your webcam.
As part of their Spread Firefox website, Mozilla is lauching this campaign to support the upcoming 1.5 release of the Firefox browser.
Check out 3 of their ads here where you can also register your own submission.
This is a great example of a brand tapping into the passions of their own consumers and also involving them in the marketing of the product. What’s the first thing a consumer will do once they submit an ad or testimonial for Firefox? Tell their friends to log on and watch it! What are you doing to tap into Consumer Generated Media for your brand?