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We have all seen Audience participation in various tv shows such as game shows, or debates. Some, like “Who wants to be a Millionaire” even have the provision for the contestant to “phone a friend”. But imagine if you could gather together a participative audience of people both in the studio, and dialled in via Webcam for a Conversational TV?

Well has just pioneered the concept with what they call Participative TV. You can read the full article here.

I think it’s just another move to allow real consumers to tell the real story with real opinions rather than having media controlled by a few powerful editors.