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Fao-Swartz has created an initiative which enables people to get a customised toy monster, based on your child’s drawing.


Known as Make My Own Monster, and the toys cost $250. You are first sent a kit, which contains pencils for drawing the monster, as well as a detailed questionaire which is used to help describe the character of the monster. FAO Swatz partnered with the North American Bear Co, who actually make the designs.

Perspective: Whilst this is not the cheapest toy to fill up your Christmas stocking with, it’s certainly original and reflects the increase in the personalised product trends. And no doubt every child who gets to own one, will become an evangelist for the product. You may not have the in-house abilities to offer personalised editions, but like FAO Swartz, you can partner with someone who does.

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